How do retargeting ads work?
Learn how retargeting ads work and how they can boost your ROI. Find tips and strategies for retargeting in Google Ads, Meta Ads and more.
Google’s Cookie U-turn: What it means for NZ Marketers
What’s happening with Google’s 3rd-party cookie U-turn? We explore current cookie rules, future potential policies, and what all this means for NZ marketers.
AI Overviews – A mid-2024 deep dive
Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…
Google Unveils New AI-Powered Search Engine
Traditional Google search presents a list of results and links, but SGE takes search to a whole new level – using generative AI to answer your searches at the very…
Google Analytics 4
How is Google Analytics 4 different to Universal Analytics? See GA4’s best benefits and how to set it up for the 2023 changeover.
Google Image Extensions – 2020 Beta Trial
Discover how Google Ads image extensions can help you better engage with shoppers, grow online sales, and drive ad performance.
Google Analytics 4 – Your Questions Answered
Get familiar with the interface of GA4. It’s important to note that Universal Analytics data cannot be migrated into GA4 – so, the sooner you set up GA4 to collect…