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Digital Marketing Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

Google Ads conversion tracking screen example

How Google Ads conversion tracking works and why it matters more than ever

Conversion tracking in Google Ads is more important than ever. Learn what it is, common mistakes, and how to improve your website’s conversion tracking.

Why does HTML heading structure matter for SEO?

HTML headings can help Google understand your page content better, improving SEO visibility. Learn why heading tags matter and how to structure your page.

Improving AI Visibility: How to rank in AI search by owning what the web says about you

AI answers form from info beyond your own website. Learn how to improve your brand's AI search visibility in ChatGPT and Google AI Mode.
Google Search Console's multimodal filter

How to use Google Search Console’s multimodal filter for online businesses

Google Search Console's new multimodal search filter shows site traffic from Google Lens & reverse image search. Learn how to access it here.

How to add a Google preferred sources button to your website

Google preferred sources lets your site stand out in Top Stories & AI Mode! Learn how it works & encourage users to make your site a preferred source.

ChatGPT Ads adds conversion optimisation campaigns, product carousels, and dynamic URLs

ChatGPT Ads has added new conversion optimisation features, making it a digital marketing platform to look out for. Learn about the new updates here.

Could New Zealand’s proposed youth social media ban affect your business?

For businesses that rely on digital marketing, a youth social media ban could make a big impact. Follow our readiness checklist to stay prepared.

How Claude’s AI watermarking works and what it means for your marketing

Claude will now start watermarking its text and files automatically. Learn how it works and what this change could mean for your business.

How to add social media channels in Google Search Console (GSC Platform Properties)

You can now see how your YouTube, Instagram, X/Twitter & TikTok content performs in Google Search. Learn how to use GSC Platform Properties!
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