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Digital Marketing Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

How to add social media channels in Google Search Console (GSC Platform Properties)

You can now see how your YouTube, Instagram, X/Twitter & TikTok content performs in Google Search. Learn how to use GSC Platform Properties!

How to use Google Search Console’s new Generative AI features report

GSC's new Generative AI Features report lets users see impression counts from AI Mode & Overviews. Learn some tips & tricks!

What Google UCP (Universal Commerce Protocol) means for ecommerce businesses

Universal Commerce Protocol is a new agentic shopping standard developed by Google & other industry leaders. Learn why it matters for ecommerce businesses.

Google Ads Target Bidding Changes: CPA and ROAS Are Becoming More Literal

From August 17 2026, Google Ads will optimise budget-limited campaigns to align with your bidding target. Learn how this will affect your Ads campaigns.

Why should advertisers consider Google Tag Gateway?

Google Tag Gateway lets you use Google Tags on your own domain instead of on 3rd-party Google domains. Learn if GTG is right for you here.

ChatGPT advertising is here. What should search marketers do now?

ChatGPT ads are now active in New Zealand. Our insights on what this means for the future of paid search advertising.

Own the living room! How Connected TV ads are replacing traditional TV ads in NZ

Connected TV ads are replacing the role of TV commercials with better audience targeting and lower costs. See how CTV ads can work for you.

ChatGPT Ads Now Live in US: What this Means for Advertisers (and Google)

ChatGPT has just introduced ads in the US. Discover what this means for digital marketing. Learn how ads will appear and why they impact your business.

What is a canonical tag, and why does it matter for SEO?

A canonical tag specifies the 'main' version of a webpage for search engines. Learn why canonical tags matter for SEO and how to set them up.
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