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Digital Marketing Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

Google Search Console's multimodal filter

How to use Google Search Console’s multimodal filter for online businesses

Google Search Console's new multimodal search filter shows site traffic from Google Lens & reverse image search. Learn how to access it here.

How to add a Google preferred sources button to your website

Google preferred sources lets your site stand out in Top Stories & AI Mode! Learn how it works & encourage users to make your site a preferred source.

ChatGPT Ads adds conversion optimisation campaigns, product carousels, and dynamic URLs

ChatGPT Ads has added new conversion optimisation features, making it a digital marketing platform to look out for. Learn about the new updates here.

Could New Zealand’s proposed youth social media ban affect your business?

For businesses that rely on digital marketing, a youth social media ban could make a big impact. Follow our readiness checklist to stay prepared.

How Claude’s AI watermarking works and what it means for your marketing

Claude will now start watermarking its text and files automatically. Learn how it works and what this change could mean for your business.

How to add social media channels in Google Search Console (GSC Platform Properties)

You can now see how your YouTube, Instagram, X/Twitter & TikTok content performs in Google Search. Learn how to use GSC Platform Properties!

How to use Google Search Console’s new Generative AI features report

GSC's new Generative AI Features report lets users see impression counts from AI Mode & Overviews. Learn some tips & tricks!

What Google UCP (Universal Commerce Protocol) means for ecommerce businesses

Universal Commerce Protocol is a new agentic shopping standard developed by Google & other industry leaders. Learn why it matters for ecommerce businesses.

Google Ads Target Bidding Changes: CPA and ROAS Are Becoming More Literal

From August 17 2026, Google Ads will optimise budget-limited campaigns to align with your bidding target. Learn how this will affect your Ads campaigns.
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