YouTube Video Ads Management

Reach ideal customers where they're already watching.

How YouTube advertising delivers real results for businesses.

Show your product in action through YouTube Ads videos. YouTube is one of the biggest marketing platforms on the planet, with a multitude of fine-tuning attributes to put your videos in front of customers who care.

As with Google Search Ads, you can show YouTube promotion videos to a precise target audience based on interests, browsing history, and demographics such as age and gender. That means your ad budget goes towards potential customers more likely to make a purchase.

YouTube offers bumper, skippable, and non-skippable ad formats that can cater to different attention spans. With detailed campaign performance stats in the free internal YouTube Analytics interface, you can review what works and optimise ad budget in real time.

Our team at Search Republic has over a decade of experience in creating successful custom YouTube ad campaigns as part of our Google Ads management services. We help take care of in-depth audience research, full campaign setup, and ongoing performance optimisation to make sure your budget goes towards the most beneficial opportunities.

Talk with us to learn how YouTube Ads can help your business grow.

Our YouTube ad services.

Technical setup

We help implement the conversion events that power your campaign from behind the scenes, setting up goals and tracking within your website so that we can accurately record every click.

Campaign type selection

YouTube ads can be served through Video, Demand Gen and Performance Max campaigns. As Google Ads experts, we help you decide which ad campaign types are best suited for your needs.

Target audience identification

YouTube has viewers of all ages and backgrounds, providing a rich, diverse, active customer base for your ads to target. You can send all your budget to the people most likely to buy!

Continual optimisation

Your Search Republic account manager regularly reviews your Google Ads campaigns, refining them to perform even better based on live metrics that matter to your business (such as revenue and email leads or form fills).

In-depth reporting

We provide measurable results, with monthly reports detailing conversion insights and consistent communication through calls, emails, or in-person meetings.

Google Ads management

YouTube advertising campaigns are just one part of the greater Google Ads platform. We offer full Google advertising management services, including Search, Display, and Shopping ads management.

Drive real results with our Google Ads experts.

Whether you’re a local startup or a global company, Search Republic can help you build high-performing Google Ads campaigns. With over 12 years of experience, we know the best practices for creating digital marketing campaigns that deliver great results.

We’ve helped some of New Zealand’s most well-loved brands boost engagement with the right audiences. Plenty of our partners have worked with us for an average of five years. Will your business be next?

Case studies

Hyper Drive – PPC

Mitre 10 – SEO

Omega Rental Cars – PPC

NZ Safety Blackwoods – SEO

Frequently asked questions about YouTube advertising

What is YouTube advertising, and how does it work?

YouTube advertising shows video ads across YouTube and other websites and apps running on Google video partners on the Display Network.

Videos can be served through Video or Performance Max campaigns on Google Ads. YouTube ads can be Pay-Per-View (PPV) or Pay-Per-Click (PPC), depending on the ad format.

How much does YouTube advertising cost?

Costs vary depending on the ad format. You can set your budget from as little as a few dollars per day. Our team will regularly optimise your campaign to ensure you get the most out of your investment.

What types of YouTube ads are available?

YouTube ad formats include in-feed, skippable in-stream, non-skippable in-stream, bumper, and YouTube Shorts videos. Google display ads can also appear on YouTube.

Can YouTube advertising help my business reach local customers?

Yes. Like all Google Ads, you can target YouTube ads towards audiences in specific geographic regions.

Can YouTube advertising work for B2B businesses?

Yes, Google can consider user search history and behaviour when determining which ads to show to audiences. This makes it possible to target people who are more likely to be interested in particular B2B products and services.

How do I target the right audience for my YouTube ads?

You can target audiences based on demographic groups, interests, past interactions with your YouTube channel and ads, or first-party data.

What's the best way to optimise YouTube ads for mobile viewers?

Vertical Shorts ads are perfect for catching the eyes of mobile app viewers. You can also set ads to exclude non-mobile placements.

How can I get started with YouTube advertising for my business?

Contact us to learn how YouTube video ads can help customers discover your business. With over 12 years of marketing know-how under our belt, we’re one of New Zealand’s leading YouTube advertising agencies.

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising