Microsoft Advertising (Bing Ads)
Capture high-value customers your competitors are missing.
Why we recommend Microsoft Ads to budget-smart businesses.
Microsoft Advertising (formerly Bing Ads) lets you tap into a high-value audience with fewer competitors at play.
Microsoft Ads appear at the top of the Bing search results for precise keywords in your niche. You’ll reach potential customers while enjoying the advantages of a less saturated advertising platform: less competition, lower Cost Per Click (CPC), and better Return on Investment (ROI).
Your ads can also appear across Microsoft products, like Outlook, MSN, Microsoft Edge, and Microsoft Casual Games, other search engines, like Yahoo and DuckDuckGo, and select publisher partners.
Bing has thousands of daily users across New Zealand, many of them older and more affluent or searching for business. Learn how you can access them with our Microsoft Ads management services.
How we handle Microsoft Advertising (Bing Ads).
Technical setup
Data is everything. We set up goals and conversion tracking within your website so that every click is recorded, providing valuable information for the future.
Keyword research
Using specialised tools, we discover high-volume keywords that match what your target market is searching for so that your Microsoft Ads reach the right users.
User base targeting
We connect with your target market using in-market audiences, lookalike audiences, custom audiences, email customer matching, and LinkedIn profile targeting—a feature unique to Microsoft Ads.
Ad copywriting
Your ads need to draw people from the search results to your site with just a sentence or two. We write compelling ad copy that makes people click.
Ongoing optimisation
We continuously manage your Microsoft Advertising account and optimise bid strategy in real time, ensuring you reach customers while making the most of your ad spend.
In-depth reporting
You’ll get a monthly report detailing campaign performance across all your different ad platforms, as well as regular communication via calls, emails, or in-person meetings.
Partner with a Microsoft Ads agency advertisers trust.
Since 2013, Search Republic has helped hundreds of businesses connect with their target audiences, increase engagement, and grow sales through data-driven advertising strategies. Our account managers develop Microsoft Advertising campaigns that provide real impact, both in New Zealand and globally.
With a strong track record of success and long-term partnerships averaging five years, we’re a Microsoft Advertising agency trusted by some of the country’s top brands. See how we can help your company save time and maximise performance with our Microsoft Bing Ads services.
Frequently asked questions about Microsoft Advertising services
What makes Microsoft Ads different from other search marketing platforms?
Microsoft Ads typically have lower competition than Google Ads, making it a more affordable ad platform with higher Click Through Rates (CTR). The search engine’s user base also leans older and more affluent, so potential customers tend to have more money to spend.
Is it worth running Microsoft Ads if I already use Google Ads?
It can be worth running both Microsoft and Google Ads campaigns depending on your ad budget and niche. We can advise you on which search engine ads will work best for your brand.
Can I use my existing Google Ads content for Bing?
Yes, we can connect your Microsoft Ads and Google Ads account to automatically import any Google Search ad content.
Can Microsoft Ads help my business reach international customers?
Yes, we can geo-target your Microsoft Ads campaign to users in particular locations to help you reach international audiences.
Will Microsoft Ads work for my industry or niche market?
Microsoft Ads campaigns can be more effective for some industries than others; we’ve found that B2B advertisers can benefit from Bing advertising in particular. We can help you decide on which advertising platforms to use if you’re unsure about making an investment in Microsoft Ads.
How can I get started with Microsoft Ads for my business?
Contact us to learn how the Microsoft Advertising platform can connect you with customers in NZ and across the world. With over a decade of experience managing digital advertising campaigns, our Bing PPC services can help you reach your business goals.