Programmatic Advertising Agency Auckland
Online advertising on New Zealand's most-viewed and trusted platforms.
The benefits of programmatic advertising.
Place ads on the best-known, high-traffic sites that Kiwis use every day.
With the StackAdapt programmatic advertising platform, we can run digital ads on premium channels — think streaming TV, top news sites, digital billboards, and Spotify.
This means you can reach massive audiences in trusted environments, delivering a stronger brand impact overall.
You’ll work with a dedicated campaign manager leveraging real-time data to optimise for campaign success. We adjust audience targeting and ad spend so you get the most out of your budget.
With over a decade of experience as one of New Zealand’s top digital advertising agencies, you know you’re in good hands.
StackAdapt programmatic ad campaign types.
Connected TV (CTV)
Audiences are shifting from traditional broadcast to streaming services. With programmatic CTV, your ads appear alongside on-demand content from NZ’s most-watched platforms, like TVNZ+, ThreeNow, Sky Sport, and Neon.
Display advertising
Be seen on the most-visited websites in New Zealand. We place your brand across leading destinations such as Trade Me, Stuff, NZ Herald, MetService, 1News, and Neighbourly, as well as on global publishers like The Guardian, BBC, and The New York Times.
Digital Out-of-Home (DOOH)
Combine the scale of traditional outdoor advertising with the flexibility of digital optimisation. Programmatic DOOH gives you access to premium digital screens in high-footfall locations, including airports, shopping malls, gyms, and bus shelters.
Audio Advertising
Audio builds high recall and brand association. Streaming audio platforms offer a unique way to connect with listeners during workouts, commutes, or downtime. With programmatic audio, your brand can appear across Spotify and TuneIn.
Our programmatic advertising process.
Onboarding
We partner with you to understand your business, target audience, and competitors. Not sure about your digital marketing strategy? We can recommend the most suitable platforms based on your product and objectives. You’ll be assigned a dedicated account manager who provides personalised support across all campaigns.
Tracking setup and data integration
Programmatic campaigns enable a data-driven approach to marketing. We establish goals, implement conversion tracking, and integrate first-party data from your CRM. Understanding where each purchase originates gives us actionable insights, helping guide campaign structure and budget allocation.
Ad campaign optimisation
We continuously refine campaigns using performance data such as audience behaviour and conversion outcomes. By optimising ad spend and targeting with real-time insights, we ensure your budget is directed toward the highest-performing opportunities.
Reporting
We deliver regular, transparent updates on your programmatic marketing performance, including measurable results. Communication is flexible, with options including calls, emails, in-person meetings, or video conferencing.
Partner with New Zealand's programmatic ad specialists.
Since 2013, Search Republic has helped hundreds of businesses increase engagement and grow sales through data-driven paid social and search strategies.
We’re taking what we’ve learnt from years of successful Google Ads campaigns and applying them to StackAdapt programmatic advertising campaigns so you can reach a larger audience than ever.
Show your business on premium channels that elevate your brand. Talk to us to see how we can help with your marketing efforts today.
Frequently asked questions about programmatic advertising.
What is programmatic advertising, and how is it different from traditional display advertising?
Programmatic advertising is a marketing method that uses algorithmic software to buy digital advertising. With demand-side platforms (DSPs), you can buy ad space automatically across multiple websites, apps, and streaming platforms.
Programmatic media buying involves real-time bidding, audience data, and algorithmic optimisation. We use StackAdapt as our programmatic platform, through which we can create display ad, connected TV ad, audio ad, and DOOH ad campaigns.
Display advertising is an ad format that refers to visual ads that appear on websites and apps, such as banner ads or video ads. We usually run display ads through the Google Display Network (GDN), which can access YouTube, Gmail, and over 2 million websites within Google’s partner ad inventory.
StackAdapt lets us go beyond the ad space available in GDN. We can purchase ad inventory on some of the most highest-traffic, well-known websites in New Zealand, like TradeMe, Spotify, and NZ Herald. This makes StackAdapt programmatic technology a great option for mid-market brands wanting to expand their reach.
How does real-time bidding work in programmatic marketing?
The programmatic ad buying process is largely the same as other auction-based digital advertising methods, such as paid search or social media ads.
Within a DSP, advertisers can set a maximum bid per impression and define targeting criteria such as specific audiences and location. When a user visits a website, an ad exchange triggers an auction where multiple DSPs evaluate the available impression in real time. Each DSP assesses whether the user matches the advertiser’s targeting criteria and determines the value of the impression. The highest eligible bid wins, and the corresponding ad is served instantly.
What types of businesses benefit most from programmatic advertising?
Programmatic marketing is best for businesses aiming to build brand awareness. We recommend programmatic buying for mid-market brands with a strong visual creative.
How much budget do I need to start programmatic advertising?
Programmatic advertising typically runs on a cost-per-1000-impressions (CPM) model, so you can set a maximum bid per impression. We continuously manage bidding strategy, audience targeting, ad placements, and ad formats to ensure there is no wasted spend.