ChatGPT Ads Now Live in US: What this Means for Advertisers (and Google)
ChatGPT has just introduced ads in the US. Discover what this means for digital marketing. Learn how ads will appear and why they impact your business.
Generative AI in digital marketing is reshaping search. Is your brand ready?
Generative AI is impacting the way users search. Learn what this means for your brand and how to stay visible in the evolving digital marketing landscape.
Do you rely on Google for traffic? Get AI Mode on your radar
Google AI Mode is the biggest shift in search marketing in over 20 years. Learn how the new update affects your website’s SEO and PPC ads.
Retargeting Ads 101 for Marketers in 2025
See how retargeting works and how it can boost your ROI. Learn strategies for this marketing channel in Google Ads, Meta Ads and more platforms. Maximise your ad spend with our insights!
INVALID – What do all these warnings in Google Search Console mean?
So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…
AI Overviews – A mid-2024 deep dive
Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…
The Importance of Google Reviews
Learn why Google reviews are important for your business, how to set up a Google Business Profile, and how to encourage your customers to write reviews.
Google Unveils New AI-Powered Search Engine
Traditional Google search presents a list of results and links, but SGE takes search to a whole new level – using generative AI to answer your searches at the very…
Google Analytics 4
How is Google Analytics 4 different to Universal Analytics? See GA4’s best benefits and how to set it up for the 2023 changeover.
What Are Third Party Cookies?
What are 3rd party cookies, and are they being phased out? See examples of how third-party cookies work compared to first-party cookies.