Google Display Ads Agency
Build brand awareness and retarget past website visitors through effective Google Display ad campaigns.
Reach a wider audience with the Google Display Network.
Show your product or service across the web with Google Display Ads. The Google Display Network reaches over 2 million websites, letting you advertise your brand in front of customers wherever they go.
Google display ad campaigns are all about audience targeting. You can grow brand awareness by reaching users based on Keyword, Placement, Topic Interest, and Demographic targeting.
Or you can target past website visitors in effective remarketing campaigns, reminding users to buy or visit your site again.
Search Republic has the knowledge and tools to ensure your ad appears in front of your target audience so your online display advertising budget works to its full potential.
We ensure your display advertising campaigns work hand-in-hand with your search campaigns, filling the upper funnel so paid search ads and SEO can get significant conversion rates further down the line.
How we handle display campaigns
Tracking setup & data integration
To get the data to make the right decisions for an effective display campaign, we set up goals and pull first-party data from your CRM. We also tap into Google’s Cross Network Attribution modelling and measurement, integrating data from your Google Ads Account — including Google Analytics, conversions from Search, Youtube, and Google Display Network campaigns.
Targeting
We use specialised tools to build user profiles based on their Search, YouTube, Chrome, and Android activity. This allows us to better target users who are in-market for different products and services through desktop and mobile ads. We also hone in on specific segments using different display ad targeting options, including Keyword, Placement, Topic Interest, and Demographic targeting.
Ad creation
Much like Google Ads, you need language and imagery that resonate with your target audiences. Responsive display ads automatically change size depending on placement, so you need only to supply some high-quality images — we can create the copy that makes people click. Alternatively, you can use banner image ads, video ads, or other HTML5 rich media ads.
Display remarketing
We use retargeting ads to target potential customers who have already visited your website. If visitors leave items in their shopping cart, display ads can pull them back to complete the purchase. If they viewed specific products, highly targeted remarketing ads can remind them of your store. We can also exclude certain visitors and existing customers from seeing your display ads to stop budget wastage.
Partner with New Zealand's Google display campaigns specialists.
As New Zealand’s leading Google Ads network agency, we’ve helped some of the country’s most well-known brands grow through effective display campaigns. We perform in-depth research, tracking, and targeting to improve every aspect of their digital marketing strategy.
We treat every client as a partner, and their success is our success — we’ve worked with many clients for well over half a decade. Our focus on strong partnerships has even earned us the title of the first Google International Growth Partner in New Zealand.
We have a proven record of helping NZ and international businesses get better results through paid Google ads. See how your business can be next.
Frequently asked questions about Google Ads display campaigns
How does Google display marketing work?
Display advertising lets you reach people before they search up your product, making it possible to promote your brand earlier in the buying cycle.
Display advertising is effective for growing brand awareness among people who are likely to convert. You can target new and relevant audiences based on interests, behaviors, and demographics.
It’s also effective for remarketing, reminding people of your business if they have visited your site before.
How much budget do I need to start Google display advertising?
Display ads are typically cost-per-click (CPC/PPC) or cost-per-1000-impressions (CPM). You can set a maximum budget for CPC or CPM, so costs can be as low as a few dollars per day, depending on your goals and competition. We continuously manage bidding strategy, audience targeting, ad placements, and ad formats to ensure your budget is well spent.
What are remarketing display ads?
Remarketing is a technique that targets people who have already interacted with your website or app. These ads can be as simple as displaying a site banner or showing specific products they looked at earlier, reminding them of your business even as they browse through different websites.
Remarketing helps users remember you and reminds them to visit your site again. This can encourage them to browse your products or complete a purchase previously left in cart.