Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

Facebook Audience Targeting 101

So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…

The Importance of Google Reviews

Learn why Google reviews are important for your business, how to set up a Google Business Profile, and how to encourage your customers to write reviews.

Google Unveils New AI-Powered Search Engine

Traditional Google search presents a list of results and links, but SGE takes search to a whole new level - using generative AI to answer your searches at the very…

What are HTTP Status Codes? (from an SEO perspective)

What's the difference between a 301 or 302 redirect, and what impact can a 404 error status code have on your bottom line? Find out here!

Why is my Google Analytics data different to Google Search Console?

What are clicks? How are they different to sessions? And why does my GSC data never match GA? Don’t worry, today is the day where it’ll all make sense!

How to Rank Higher

Want more clicks and organic engagement on Google? Lift your SEO traffic performance with our comprehensive on-page best practices.

Google Analytics 4

How is Google Analytics 4 different to Universal Analytics? See GA4's best benefits and how to set it up for the 2023 changeover.

What Are Third Party Cookies?

What are 3rd party cookies, and are they being phased out? See examples of how third-party cookies work compared to first-party cookies.

How to Noindex a Page on Your Website

SEO best practice sometimes means it’s best to hide a page. Learn how to use meta tags to strategically prevent certain pages from being indexed.