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Digital Marketing Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

Why should advertisers consider Google Tag Gateway?

Google Tag Gateway lets you use Google Tags on your own domain instead of on 3rd-party Google domains. Learn if GTG is right for you here.

ChatGPT advertising is here. What should search marketers do now?

ChatGPT ads are now active in New Zealand. Our insights on what this means for the future of paid search advertising.

Own the living room! How Connected TV ads are replacing traditional TV ads in NZ

Connected TV ads are replacing the role of TV commercials with better audience targeting and lower costs. See how CTV ads can work for you.

ChatGPT Ads Now Live in US: What this Means for Advertisers (and Google)

ChatGPT has just introduced ads in the US. Discover what this means for digital marketing. Learn how ads will appear and why they impact your business.

What is a canonical tag, and why does it matter for SEO?

A canonical tag specifies the 'main' version of a webpage for search engines. Learn why canonical tags matter for SEO and how to set them up.

Generative AI in digital marketing is reshaping search. Is your brand ready?

Generative AI is impacting the way users search. Learn what this means for your brand and how to stay visible in the evolving digital marketing landscape.

Do you rely on Google for traffic? Get AI Mode on your radar

Google AI Mode is the biggest shift in search marketing in over 20 years. Learn how the new update affects your website's SEO and PPC ads.

How do retargeting ads work?

Learn how retargeting ads work and how they can boost your ROI. Find tips and strategies for retargeting in Google Ads, Meta Ads and more.

Google’s Cookie U-turn: What it means for NZ Marketers

What's happening with Google's 3rd-party cookie U-turn? We explore current cookie rules, future potential policies, and what all this means for NZ marketers.
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