Generative AI in digital marketing is reshaping search. Is your brand ready?
Generative AI is impacting the way users search. Learn what this means for your brand and how to stay visible in the evolving digital marketing landscape.
Do you rely on Google for traffic? Get AI Mode on your radar
Google AI Mode is the biggest shift in search marketing in over 20 years. Learn how the new update affects your website’s SEO and PPC ads.
Google’s Cookie U-turn: What it means for NZ Marketers
What’s happening with Google’s 3rd-party cookie U-turn? We explore current cookie rules, future potential policies, and what all this means for NZ marketers.
AI Overviews – A mid-2024 deep dive
Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…
The Importance of Google Reviews
Learn why Google reviews are important for your business, how to set up a Google Business Profile, and how to encourage your customers to write reviews.
Google Unveils New AI-Powered Search Engine
Traditional Google search presents a list of results and links, but SGE takes search to a whole new level – using generative AI to answer your searches at the very…
What Are Third Party Cookies?
What are 3rd party cookies, and are they being phased out? See examples of how third-party cookies work compared to first-party cookies.
Google Image Extensions – 2020 Beta Trial
Discover how Google Ads image extensions can help you better engage with shoppers, grow online sales, and drive ad performance.
Google Analytics 4 – Your Questions Answered
Get familiar with the interface of GA4. It’s important to note that Universal Analytics data cannot be migrated into GA4 – so, the sooner you set up GA4 to collect…