Guide to the new Google Search Console Generative AI features report
Google Search Console’s new Generative AI Features report lets users see impression counts from AI Mode & Overviews. Learn some tips & tricks!
What Google UCP (Universal Commerce Protocol) means for ecommerce businesses
Universal Commerce Protocol is a new agentic shopping standard developed by Google & other industry leaders. Learn why it matters for ecommerce businesses.
Google Ads Target Bidding Changes: CPA and ROAS Are Becoming More Literal
From August 17 2026, Google Ads will optimise budget-limited campaigns to align with your bidding target. Learn how this will affect your Ads campaigns.
Why should advertisers consider Google Tag Gateway?
Google Tag Gateway lets you use Google Tags on your own domain instead of on 3rd-party Google domains. Learn if GTG is right for you here.
ChatGPT Ads Now Live in US: What this Means for Advertisers (and Google)
ChatGPT has just introduced ads in the US. Discover what this means for digital marketing. Learn how ads will appear and why they impact your business.
Generative AI in digital marketing is reshaping search. Is your brand ready?
Generative AI is impacting the way users search. Learn what this means for your brand and how to stay visible in the evolving digital marketing landscape.
Do you rely on Google for traffic? Get AI Mode on your radar
Google AI Mode is the biggest shift in search marketing in over 20 years. Learn how the new update affects your website’s SEO and PPC ads.
Google’s Cookie U-turn: What it means for NZ Marketers
What’s happening with Google’s 3rd-party cookie U-turn? We explore current cookie rules, future potential policies, and what all this means for NZ marketers.
INVALID – What do all these warnings in Google Search Console mean?
So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…
AI Overviews – A mid-2024 deep dive
Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…