AI Overviews – A mid-2024 deep dive
Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…
How to use Google My Business Reviews for your local SEO
Learn why Google reviews are important for your business, how to set up a Google Business Profile, and how to encourage your customers to write reviews.
Google Unveils New AI-Powered Search Engine
Traditional Google search presents a list of results and links, but SGE takes search to a whole new level – using generative AI to answer your searches at the very…
Why is my Google Analytics data different to Google Search Console?
Not sure why your Google Search Console (GSC) and Google Analytics (GA4) data isn’t lining up? Don’t worry, that’s normal. Learn how it works here!
Google Analytics 4
How is Google Analytics 4 different to Universal Analytics? See GA4’s best benefits and how to set it up for the 2023 changeover.
What Are Third Party Cookies?
What are 3rd party cookies, and are they being phased out? See examples of how third-party cookies work compared to first-party cookies.
Google Image Extensions – 2020 Beta Trial
Discover how Google Ads image extensions can help you better engage with shoppers, grow online sales, and drive ad performance.
Google Analytics 4 – Your Questions Answered
Get familiar with the interface of GA4. It’s important to note that Universal Analytics data cannot be migrated into GA4 – so, the sooner you set up GA4 to collect…
SEO Featured Snippets – How to Rank for Position One
A featured snippet is a ‘rich result’ at the top of a Google SERP. Snippets can appear as lists, tables or text boxes and may include an image from a…