Power your online growth and discover new markets and clients. Our Paid Search team partners with you to create successful search engine marketing campaigns aligned with your company goals.
What is Search Engine Marketing (SEM)? Search engine marketing includes all the techniques, tools and strategies to help increase the visibility of a website or landing page in search engine results pages. Once, search engine marketing referred to organic SEO and paid ads. However, today, search engine marketing refers almost exclusively to paid search advertising and PPC advertising (Pay-Per-Click). A good SEM strategy will maximise paid media to deliver relevant content to the right consumers at the right time.
Delivering a captivating ad to your target audience at exactly the right time has multiplied in complexity. Search engine marketing has evolved into a plethora of enhanced targeting options, including automated bidding, first-party and offline data integration, Google Shopping, and Pay-Per-Click (PPC) remarketing.
Failure to integrate these advancements into your ad campaigns means you’ll lose the opportunity to fully leverage what paid advertising offers.
That’s where Search Republic comes in. We leverage Google automation and expert knowledge to deliver targeted traffic that converts. We’ve partnered with some of New Zealand’s most well-known and loved brands, performing in-depth research, tracking, and targeting to improve every aspect of their paid search marketing strategy.
With adaptable and comprehensive expertise around how Google’s complicated algorithms are evolving and what it wants, we make every click count towards getting meaningful conversion rates that propel your business forward.
How we can help with your search engine marketing campaign
Tracking Setup and Smart Data Integration
Everything comes back to data. We need the right data to make the right decisions for your paid search advertising strategy. Search Republic will set up goals, track conversions, and pull first-party data from your CRM. Know where a purchase originated from to gain valuable data insights and make informed decisions around ad campaign performance for future optimisation.
Behind any successful online advertising campaign is a thorough keyword research process. We compare and analyse keywords’ search volume and competitive density to better understand your audience’s search intent and provide them with relevant results. Search Republic has the tools and experience to find high-volume and long-tail keywords that match the search queries of your target market. This helps create paid listings that not only reflect the intentions of likely potential buyers but that will actually reach them in the first place.
Part of any online marketing strategy includes techniques for attracting more visitors to your site or landing pages. And more visitors means a boost in your website’s rankings in organic search results. We write compelling ad copy that generates the right actions from potential customers and brings them on the conversion journey. Search Republic knows what makes a clickable ad, including integrating the right keywords, using the correct terminology, choosing purposeful extensions, and curating an engaging call-to-action.
Consumers perform specific search queries to find information of a commercial nature. So if you’re selling something, Google Shopping and Smart Shopping is a channel that needs to be leveraged. Search Republic uses our search engine marketing expertise to set up and test all aspects of your shopping ads to ensure visibility and high performance, as well as continued search engine optimisation. We stay one step ahead, making sure your sponsored ads and organic listings align with Google’s latest advancements.
We understand the value of your audience before they even click on an ad. Using Google’s bidding algorithms, we adjust the bids for individuals based on their previous activity in Google Search, Chrome, Android, and YT. We know their commercial intent – or what users are searching for – and if they have an affinity towards your offering. These extra layers of information enable Search Republic to provide significant search engine marketing improvements and help your marketing dollars go further.
Search Republic’s teams are experts in bringing Kiwi products and services to the world. Born out of a pure-play e-commerce giant, we understand what needs to be done to take your business global. Whether you’ve decided to test a new market or you want us to manage your entire global digital marketing strategy, we provide campaign structure recommendations aimed at maximising your visibility in search engines.
We engage with you to build a strong understanding of your company, target audience, and competitors. This information helps us set up goals and events for your website to ensure we’re tracking the right actions to meet your business objectives.
We conduct keyword research around your product or service offering based on your current setup. We look at how competitive the landscape is and analyse your competitors, allowing us to create successful search engine marketing campaigns featuring higher-quality ads that produce results.
We provide regular and transparent updates on your organic results and competitive ranking progress, plus details about Google’s latest updates that affect your site. We offer feedback and communication via calls, emails, face-to-face meetings, or video conferencing.
What’s the Search Republic difference?
We treat every client as a partner, where your success is our success. When you join Search Republic, you tap into over 19 years of performance marketing experience. We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe.
We actively engage with clients throughout the entire process and tailor our services to the unique goals of each business, whether it’s growing an existing local audience or expanding globally. We’re Kiwi-based but have worked with our partners to build a strong digital presence and thriving sales channels worldwide.
We maximise the tools and resources offered by the search ad networks, Google Ads (formerly Google Adwords) and Bing Ads. Whether you have an existing Google Ads account or need one set up, we can assist.
Hear what our partners have to say about us
It’s easy to wow an audience with fancy concepts related to Google Ads and Bing Ads. But here at Search Republic, we care about results. Check out testimonials from clients on the other end of our incredible partnerships, and discover how Search Republic’s PPC (Pay-Per-Click) services have informed their success.
Michael Heron QC
Founder and CEO – Agreeable
Agreeable has gone through numerous iterations since their start-up beginnings in 2016. They sold one section of the business to an Australian company, partly due to a significant increase in Agreeable’s digital marketing success. CEO, founder, and QC Mike Heron claims this success didn’t come from word of mouth or by paying Google and Facebook – it came from Search Republic’s expertise. Hear more from Mike about how partnering with Search Republic has produced substantial conversion results and expanded possibilities.
What our clients say
”It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.Lloyd Evaroa, Head of MarketingTax Management NZ
”Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.Peter Smith, OwnerFoodbox
”Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!Sarah Cotterall, OwnerSilk & Steel
”Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.Marty Dinniss, MarketingFuso & Keith Andrews
”Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.Martin Brock, Head of MarketingWintec
”The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.Will Appleman, Head of Digital MarketingSkyline Enterprises
”Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.Nils Bischoff, Co FounderLife Reader
”Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.Phil Wright, GM of CampersMotorhome Republic
”Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.Iain Urquhart, Trakta Agency LeadJohn Deere
”Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.Melt du Plooy, Head of SEOAir New Zealand
”After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.Dave Watson, OwnerSaveBarn
”We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.Simon Fisher, Co-FounderOcula
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.Angela Hallberg, Head of MarketingOmega Rental Cars
”We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!Richard Bowman, OwnerEvery Educaid
”We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.Abbie Ross, Head of MarketingHarrows Furniture
”We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their servicesOdin Madsen, Head of MarketingSea Containers
”Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.Anthony Katavich, OwnerMr Blinds
”The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertisingChris Sutton - OwnerFine Touring New Zealand