Get found when your prospects are looking.
Power your online growth and discover new markets and clients. Our Paid Search team partners with you to create successful search engine marketing campaigns aligned with your company goals.
What is Search Engine Marketing (SEM)? Search engine marketing includes all the techniques, tools and strategies to help increase the visibility of a website or landing page in search engine results pages. Once, search engine marketing referred to organic SEO and paid ads. However, today, search engine marketing refers almost exclusively to paid search advertising and PPC advertising (Pay-Per-Click). A good SEM strategy will maximise paid media to deliver relevant content to the right consumers at the right time.
Our Expertise
Delivering a captivating ad to your target audience at exactly the right time has multiplied in complexity. Search engine marketing has evolved into a plethora of enhanced targeting options, including automated bidding, first-party and offline data integration, Google Shopping, and Pay-Per-Click (PPC) remarketing.
Failure to integrate these advancements into your ad campaigns means you’ll lose the opportunity to fully leverage what paid advertising offers.
That’s where Search Republic comes in. We leverage Google automation and expert knowledge to deliver targeted traffic that converts. We’ve partnered with some of New Zealand’s most well-known and loved brands, performing in-depth research, tracking, and targeting to improve every aspect of their paid search marketing strategy.
With adaptable and comprehensive expertise around how Google’s complicated algorithms are evolving and what it wants, we make every click count towards getting meaningful conversion rates that propel your business forward.
How we can help with your search engine marketing campaign
Tracking Setup and Smart Data Integration
Everything comes back to data. We need the right data to make the right decisions for your paid search advertising strategy. Search Republic will set up goals, track conversions, and pull first-party data from your CRM. Know where a purchase originated from to gain valuable data insights and make informed decisions around ad campaign performance for future optimisation.
Keyword Research
Behind any successful online advertising campaign is a thorough keyword research process. We compare and analyse keywords’ search volume and competitive density to better understand your audience’s search intent and provide them with relevant results. Search Republic has the tools and experience to find high-volume and long-tail keywords that match the search queries of your target market. This helps create paid listings that not only reflect the intentions of likely potential buyers but that will actually reach them in the first place.
Ad Copywriting
Part of any online marketing strategy includes techniques for attracting more visitors to your site or landing pages. And more visitors means a boost in your website’s rankings in organic search results. We write compelling ad copy that generates the right actions from potential customers and brings them on the conversion journey. Search Republic knows what makes a clickable ad, including integrating the right keywords, using the correct terminology, choosing purposeful extensions, and curating an engaging call-to-action.
Google Shopping
Consumers perform specific search queries to find information of a commercial nature. So if you’re selling something, Google Shopping and Smart Shopping is a channel that needs to be leveraged. Search Republic uses our search engine marketing expertise to set up and test all aspects of your shopping ads to ensure visibility and high performance, as well as continued search engine optimisation. We stay one step ahead, making sure your sponsored ads and organic listings align with Google’s latest advancements.
Targeting
We understand the value of your audience before they even click on an ad. Using Google’s bidding algorithms, we adjust the bids for individuals based on their previous activity in Google Search, Chrome, Android, and YT. We know their commercial intent – or what users are searching for – and if they have an affinity towards your offering. These extra layers of information enable Search Republic to provide significant search engine marketing improvements and help your marketing dollars go further.
Going Global
Search Republic’s teams are experts in bringing Kiwi products and services to the world. Born out of a pure-play e-commerce giant, we understand what needs to be done to take your business global. Whether you’ve decided to test a new market or you want us to manage your entire global digital marketing strategy, we provide campaign structure recommendations aimed at maximising your visibility in search engines.
Our Approach
1. Onboarding
We engage with you to build a strong understanding of your company, target audience, and competitors. This information helps us set up goals and events for your website to ensure we’re tracking the right actions to meet your business objectives.
2. Actioning
We conduct keyword research around your product or service offering based on your current setup. We look at how competitive the landscape is and analyse your competitors, allowing us to create successful search engine marketing campaigns featuring higher-quality ads that produce results.
3. Reporting
We provide regular and transparent updates on your organic results and competitive ranking progress, plus details about Google’s latest updates that affect your site. We offer feedback and communication via calls, emails, face-to-face meetings, or video conferencing.
What’s the Search Republic difference?
We treat every client as a partner, where your success is our success. When you join Search Republic, you tap into over 19 years of performance marketing experience. We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe.
Our clients partner with us for long-term growth, with five years being the current average. Our commitment to building and nurturing proven partnerships has allowed us to grow alongside our partners’ businesses, achieving ongoing sustainable success. Many of our high-profile partners have stayed with us for over five years, some over nine years.
We actively engage with clients throughout the entire process and tailor our services to the unique goals of each business, whether it’s growing an existing local audience or expanding globally. We’re Kiwi-based but have worked with our partners to build a strong digital presence and thriving sales channels worldwide.
We maximise the tools and resources offered by the search ad networks, Google Ads (formerly Google Adwords) and Bing Ads. Whether you have an existing Google Ads account or need one set up, we can assist.
Hear what our partners have to say about us
It’s easy to wow an audience with fancy concepts related to Google Ads and Bing Ads. But here at Search Republic, we care about results. Check out testimonials from clients on the other end of our incredible partnerships, and discover how Search Republic’s PPC (Pay-Per-Click) services have informed their success.
Michael Heron QC
Founder and CEO – Agreeable
Agreeable has gone through numerous iterations since their start-up beginnings in 2016. They sold one section of the business to an Australian company, partly due to a significant increase in Agreeable’s digital marketing success. CEO, founder, and QC Mike Heron claims this success didn’t come from word of mouth or by paying Google and Facebook – it came from Search Republic’s expertise. Hear more from Mike about how partnering with Search Republic has produced substantial conversion results and expanded possibilities.
Our Case Studies.
Read more about how we’ve grown our partnerships.
