Get data systems built into your marketing channel to power automation, targeting, and predictive actions to take your marketing performance and success to new levels.
We know that at the heart of all optimisation is the data you base your business decisions on.
Beautiful, thorough, and carefully planned data collection means clearer measurement and better decisions.
As a digital marketing agency with over ten years of experience refining online marketing methods based on real results, we can help you arrange a data and analytics plan to best match your business goals.
How we can help you with Analytics and Data insights
Before we touch anything else related to our partner’s digital marketing, we ensure they are recording accurate and quality data. This includes reviewing and setting up goals in Google Analytics, Google Tag Manager, and Google Analytics 4 (GA4).
Every organisation collects a lot of data, but most don’t actually know what to do with that data. We do. If used well, your 1st party data is your competitive edge. We collate our partners’ data from all digital channels and use it to power their digital marketing, targeting, and predictive bidding.
It’s crucial to ensure that accurate conversion tracking has been set up. This reveals the best-performing channels and traffic sources and allows us to feed data to Google, optimising campaigns using real-time targeting and bidding algorithms to ensure our partners achieve the best returns from their marketing investment.
Linking CRM data to Google
Often, your CRM holds a lot of valuable data around your customers. Search Republic helps get your platforms communicating with Google and feeding the Google algorithm to build a better performance marketing engine.
Targeting and Optimisation
Understanding our partners’ customer segmentation, customer value, and likelihood to convert are huge advantages to help us target and optimise for new clientele.
The culmination of Analytics and Data work is to create an easily digestible report or dashboard. We work closely with all our partners to create bespoke dashboards that report on business objectives and digital marketing goals, keeping our partners’ needs in mind.
We talk with you to build a strong understanding of your business, target audience, and data insights. This information helps us hone in on your top-ranking competitors and the best opportunities for growth.
Based on your site needs, we perform extensive technical analysis and establish a strategy for data integration, tracking, targeting, and optimisation. We then send recommendations for you to implement – or if you prefer, we can help upload the changes directly to your CMS.
We provide regular transparent reporting on your traffic and ranking progress, plus details about Google’s latest updates that affect your site. All the time, we offer feedback and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.
What’s the Search Republic difference?
We treat every client as a partner. As a Digital Marketing agency, their success is our success. When you join us, you tap into over 15 years of Analytics and Data experience. Our commitment to building and nurturing proven partnerships means we have helped our partners gain valuable insights with every year they work with us.
Many of our high-profile partners have stayed with us for over 5 years, some over 9 years. We tailor each strategy to the unique goals of each business – whether it’s building out an existing local audience or expanding reach to different countries. We’re Kiwi-based but have worked with our partners to improve search engine GEO-targeting all over the world – improving organic traffic in a range of overseas markets.
We helped to build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – 5 years is the current average.
Hear what our partners have to say about us
It’s easy to wow an audience with complex knowledge about Analytics and Data. But here at Search Republic, we care about results. Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s Analytics and Data services have shaped their success.
Marketing Manager – Index Tourism Group
Index Tourism Group has not looked back since partnering with Search Republic. Valuing our constant and immediate recommendations in response to changes within Google, Marketing Manager Angela Hallberg says that Search Republic understands the ongoing nature of this process. Not only do we get results, but we facilitate an easy, flexible, and effective working relationship. Hear Angela talk about how Search Republic’s in-depth industry knowledge is resulting in significant gains and improvement for the company.
What our clients say
”It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.Lloyd Evaroa, Head of MarketingTax Management NZ
”Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.Peter Smith, OwnerFoodbox
”Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!Sarah Cotterall, OwnerSilk & Steel
”Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.Marty Dinniss, MarketingFuso & Keith Andrews
”Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.Martin Brock, Head of MarketingWintec
”The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.Will Appleman, Head of Digital MarketingSkyline Enterprises
”Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.Nils Bischoff, Co FounderLife Reader
”Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.Phil Wright, GM of CampersMotorhome Republic
”Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.Iain Urquhart, Trakta Agency LeadJohn Deere
”Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.Melt du Plooy, Head of SEOAir New Zealand
”After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.Dave Watson, OwnerSaveBarn
”We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.Simon Fisher, Co-FounderOcula
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.Angela Hallberg, Head of MarketingOmega Rental Cars
”We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!Richard Bowman, OwnerEvery Educaid
”We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.Abbie Ross, Head of MarketingHarrows Furniture
”We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their servicesOdin Madsen, Head of MarketingSea Containers
”Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.Anthony Katavich, OwnerMr Blinds
”The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertisingChris Sutton - OwnerFine Touring New Zealand