Analytics & Data.

Collect, integrate, analyse, and optimise.
 Get data systems built into your marketing channel to power automation, targeting, and predictive actions to take your marketing performance and success to new levels.

Our Expertise.

We know that at the heart of all optimisation is the data you base your business decisions on.

Beautiful, thorough, and carefully planned data collection means clearer measurement and better decisions.

As a digital marketing agency with over ten years of experience refining online marketing methods based on real results, we can help you arrange a data and analytics plan to best match your business goals.

How we can help you with Analytics and Data insights


Before we touch anything else related to our partner’s digital marketing, we ensure they are recording accurate and quality data.  This includes reviewing and setting up goals in Google Analytics, Google Tag Manager, and Google Analytics 4 (GA4).

Data Integration

Every organisation collects a lot of data, but most don’t actually know what to do with that data. We do. If used well, your 1st party data is your competitive edge. We collate our partners’ data from all digital channels and use it to power their digital marketing, targeting, and predictive bidding.

Conversion Tracking

It’s crucial to ensure that accurate conversion tracking has been set up. This reveals the best-performing channels and traffic sources and allows us to feed data to Google, optimising campaigns using real-time targeting and bidding algorithms to ensure our partners achieve the best returns from their marketing investment.

Linking CRM data to Google

Often, your CRM holds a lot of valuable data around your customers. Search Republic helps get your platforms communicating with Google and feeding the Google algorithm to build a better performance marketing engine.

Targeting and Optimisation

Understanding our partners’ customer segmentation, customer value, and likelihood to convert are huge advantages to help us target and optimise for new clientele.


The culmination of Analytics and Data work is to create an easily digestible report or dashboard. We work closely with all our partners to create bespoke dashboards that report on business objectives and digital marketing goals, keeping our partners’ needs in mind.

Our Approach

1. Onboarding

We talk with you to build a strong understanding of your business, target audience, and data insights. This information helps us hone in on your top-ranking competitors and the best opportunities for growth.

2. Actioning

Based on your site needs, we perform extensive technical analysis and establish a strategy for data integration, tracking, targeting, and optimisation. We then send recommendations for you to implement – or if you prefer, we can help upload the changes directly to your CMS.

3. Reporting

We provide regular transparent reporting on your traffic and ranking progress, plus details about Google’s latest updates that affect your site. All the time, we offer feedback and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.

What’s the Search Republic difference?

We treat every client as a partner. As a Digital Marketing agency, their success is our success. When you join us, you tap into over 15 years of Analytics and Data experience. Our commitment to building and nurturing proven partnerships means we have helped our partners gain valuable insights with every year they work with us.

Many of our high-profile partners have stayed with us for over 5 years, some over 9 years. We tailor each strategy to the unique goals of each business – whether it’s building out an existing local audience or expanding reach to different countries. We’re Kiwi-based but have worked with our partners to improve search engine GEO-targeting all over the world – improving organic traffic in a range of overseas markets.

We helped to build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – 5 years is the current average.

Hear what our partners have to say about us

It’s easy to wow an audience with complex knowledge about Analytics and Data. But here at Search Republic, we care about results. Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s Analytics and Data services have shaped their success.

Angela Hallberg

Marketing Manager – Index Tourism Group

Index Tourism Group has not looked back since partnering with Search Republic. Valuing our constant and immediate recommendations in response to changes within Google, Marketing Manager Angela Hallberg says that Search Republic understands the ongoing nature of this process. Not only do we get results, but we facilitate an easy, flexible, and effective working relationship. Hear Angela talk about how Search Republic’s in-depth industry knowledge is resulting in significant gains and improvement for the company.

What our clients say

Our Case Studies.

Read more about how we’ve grown our partnerships.


Mitre 10 – SEO

Mitre 10 needed an agency who were experts in Analytics and SEO, with the ability to manage a large and complex site migration.

Omega Rental Cars – PPC

Paid Search - Omega realised there was a huge, growing audience they hadn’t tapped into - online marketing.

NZ Safety Blackwoods – SEO

SEO - NZ Safety Blackwoods needed to establish a strong organic presence in the hugely competitive safety equipment market.

NZ Safety Blackwoods – PPC

Paid Search - to gain market share across online channels, NZ Safety Blackwoods realised they needed to take digital marketing seriously. 

Let us help you today!