Retarget past visitors and build brand awareness by targeting users through effective display campaigns.
Need to get in front of past website visitors with targeted ad messaging? Attract them to specific web pages or display your brand before the right audience with retargeting campaigns.
Perhaps you want to run video ads, attractive static ads, interstitial ads, or rich media on any social media platform. We have the knowledge and tools to ensure your ad appears in front of your target audience based on their basic demographic profile.
Our Expertise.
Display ads are a bottomless pit you can continually pour dollars into, all in the name of ‘brand building.’
What matters in display ad campaigns is targeting – researching your target market, exploring the digital channels they use, and choosing the best media to reach their screens with relevant ads. Only then do you know your online display advertising budget is working to its full potential.
We ensure your display advertising campaigns work hand-in-hand with your search campaigns, filling the upper funnel so paid search ads and SEO can get significant conversion rates further down the line.
How we can help with your Display Advertising
Tracking Setup & Smart Data Integration
Everything comes back to data when implementing and managing marketing campaigns. We need the correct data to make the right decisions for an effective display campaign. Search Republic sets up goals and pulls first-party data from your CRM. We tap into Google’s Cross Network Attribution modelling and measurement, integrating data from Google Analytics, conversions from Search, Youtube, and Google Display Network campaigns.
Targeting
Display ads on the Google Display Network reach up to 90% of users worldwide. Knowing this, we use tools to build profiles of users based on their Search, YouTube, Chrome, and Android activity. This allows us to better target users who are in-market for different products and services through desktop and mobile ads. We also hone in on specific segments using different display ad targeting options, including Keyword, Placement, Topic Interest, and Demographic targeting.
Remarketing
We use retargeting ads to target potential customers who have already visited your website. For example, if visitors leave items in their shopping cart, we can remind them in display ads, pulling them back to complete the purchase. If they viewed specific products, we can feature those in highly targeted remarketing ads. We can also exclude certain visitors and existing customers from seeing your display ads to stop budget wastage.
Creative
After targeting comes creating compelling responsive display ads and banner ads that make potential customers click. Display ads fall into three categories – text ads, image ads, and HTML ads. Much like Google Ads, you need to use language and imagery that resonate with your target audiences. Search Republic has the marketing strategy to draw the right traffic to your website with the final addition of a powerful call to action.
Rich Media and In-App Ads
These are display advertising formats with multiple advanced features such as YouTube Ads, often used to link to social media platforms. An in-app ad is an ad format that displays within an app on mobile devices. Rich media ads have various components like video, audio, animation, and interactive elements, resulting in a stimulating user experience leading to higher engagement and conversion rates compared to traditional display ads.
Native
The key feature of native advertising is that it doesn’t look like a banner ad or online advertisement. Designed to blend into a page’s look, feel, and function, the native online advertising format is less disruptive and intrusive to internet users. We create native ads on social media feeds, promoted listings, or recommended content.
Our Approach
1. Onboarding
We talk with you to build a strong understanding of your business, target audience, and highest-value pages. This information helps us hone in on your top-ranking competitors and calculate suitable ad formats for your best growth opportunities.
2. Actioning
We perform extensive data research and targeting analysis using ad tech tools based on your site needs. We then send display advertising campaign recommendations, including ad scheduling, for you to implement – or if you prefer, we can help upload the changes directly to your CMS.
3. Reporting
We provide regular transparent reporting on ad performance, the click-through rate (CTR) to your landing page, traffic and ranking progress, plus details about Google’s latest updates that affect your site. In addition, we continuously offer feedback for each display ad and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.
What’s the Search Republic difference?
We treat every client as a partner, where their display advertising success is our success. You will tap into over 15 years of digital advertising and marketing communications experience when you join us. Our commitment to building and nurturing proven partnerships means we have helped our partners to snowball their digital marketing traffic and rankings every year they work with us.
Our clients partner with us for ongoing growth, with the current average sitting at five years. As a result, we’ve grown alongside our partners’ businesses, achieving long-term sustainable success. Many of our high-profile partners have stayed with us for over five years, some over nine years.
We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – five years is the current average.
Hear what our partners have to say about us
It’s easy to wow an audience with elaborate ideas about display advertising through the various ad networks. But here at Search Republic, we care about your brand awareness campaigns and campaign performance.
Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s display ad campaign services have shaped their success.
Andrew Wellgreen
Digital Manager – NZ Safety Blackwoods
NZ Safety Blackwoods is constantly changing as a business. Digital Manager Andrew Wellgreen says Search Republic has navigated and adapted to whatever new challenges are presented, proving to be the strong partner needed in such an environment. Although numbers are important, he highlights the insights from reporting as particularly valuable in propelling future growth. Hear more from Andrew about how Search Republic has produced significant improvements within NZSBW’s digital platforms, ensuring they can take full advantage of the opportunities search provides.
Our Case Studies.
Read more about how we’ve grown our partnerships.
