Need to get in front of past website visitors with targeted ad messaging? Attract them to specific web pages or display your brand before the right audience with retargeting campaigns.
Perhaps you want to run video ads, attractive static ads, interstitial ads, or rich media on any social media platform. We have the knowledge and tools to ensure your ad appears in front of your target audience based on their basic demographic profile.
Display ads are a bottomless pit you can continually pour dollars into, all in the name of ‘brand building.’
What matters in display ad campaigns is targeting – researching your target market, exploring the digital channels they use, and choosing the best media to reach their screens with relevant ads. Only then do you know your online display advertising budget is working to its full potential.
We ensure your display advertising campaigns work hand-in-hand with your search campaigns, filling the upper funnel so paid search ads and SEO can get significant conversion rates further down the line.
How we can help with your Display Advertising
Tracking Setup & Smart Data Integration
Everything comes back to data when implementing and managing marketing campaigns. We need the correct data to make the right decisions for an effective display campaign. Search Republic sets up goals and pulls first-party data from your CRM. We tap into Google’s Cross Network Attribution modelling and measurement, integrating data from Google Analytics, conversions from Search, Youtube, and Google Display Network campaigns.
Display ads on the Google Display Network reach up to 90% of users worldwide. Knowing this, we use tools to build profiles of users based on their Search, YouTube, Chrome, and Android activity. This allows us to better target users who are in-market for different products and services through desktop and mobile ads. We also hone in on specific segments using different display ad targeting options, including Keyword, Placement, Topic Interest, and Demographic targeting.
We use retargeting ads to target potential customers who have already visited your website. For example, if visitors leave items in their shopping cart, we can remind them in display ads, pulling them back to complete the purchase. If they viewed specific products, we can feature those in highly targeted remarketing ads. We can also exclude certain visitors and existing customers from seeing your display ads to stop budget wastage.
After targeting comes creating compelling responsive display ads and banner ads that make potential customers click. Display ads fall into three categories – text ads, image ads, and HTML ads. Much like Google Ads, you need to use language and imagery that resonate with your target audiences. Search Republic has the marketing strategy to draw the right traffic to your website with the final addition of a powerful call to action.
Rich Media and In-App Ads
These are display advertising formats with multiple advanced features such as YouTube Ads, often used to link to social media platforms. An in-app ad is an ad format that displays within an app on mobile devices. Rich media ads have various components like video, audio, animation, and interactive elements, resulting in a stimulating user experience leading to higher engagement and conversion rates compared to traditional display ads.
The key feature of native advertising is that it doesn’t look like a banner ad or online advertisement. Designed to blend into a page’s look, feel, and function, the native online advertising format is less disruptive and intrusive to internet users. We create native ads on social media feeds, promoted listings, or recommended content.
We talk with you to build a strong understanding of your business, target audience, and highest-value pages. This information helps us hone in on your top-ranking competitors and calculate suitable ad formats for your best growth opportunities.
We perform extensive data research and targeting analysis using ad tech tools based on your site needs. We then send display advertising campaign recommendations, including ad scheduling, for you to implement – or if you prefer, we can help upload the changes directly to your CMS.
We provide regular transparent reporting on ad performance, the click-through rate (CTR) to your landing page, traffic and ranking progress, plus details about Google’s latest updates that affect your site. In addition, we continuously offer feedback for each display ad and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.
What’s the Search Republic difference?
We treat every client as a partner, where their display advertising success is our success. You will tap into over 15 years of digital advertising and marketing communications experience when you join us. Our commitment to building and nurturing proven partnerships means we have helped our partners to snowball their digital marketing traffic and rankings every year they work with us.
We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – five years is the current average.
Hear what our partners have to say about us
It’s easy to wow an audience with elaborate ideas about display advertising through the various ad networks. But here at Search Republic, we care about your brand awareness campaigns and campaign performance.
Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s display ad campaign services have shaped their success.
Digital Manager – NZ Safety Blackwoods
NZ Safety Blackwoods is constantly changing as a business. Digital Manager Andrew Wellgreen says Search Republic has navigated and adapted to whatever new challenges are presented, proving to be the strong partner needed in such an environment. Although numbers are important, he highlights the insights from reporting as particularly valuable in propelling future growth. Hear more from Andrew about how Search Republic has produced significant improvements within NZSBW’s digital platforms, ensuring they can take full advantage of the opportunities search provides.
What our clients say
”It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.Lloyd Evaroa, Head of MarketingTax Management NZ
”Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.Peter Smith, OwnerFoodbox
”Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!Sarah Cotterall, OwnerSilk & Steel
”Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.Marty Dinniss, MarketingFuso & Keith Andrews
”Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.Martin Brock, Head of MarketingWintec
”The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.Will Appleman, Head of Digital MarketingSkyline Enterprises
”Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.Nils Bischoff, Co FounderLife Reader
”Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.Phil Wright, GM of CampersMotorhome Republic
”Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.Iain Urquhart, Trakta Agency LeadJohn Deere
”Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.Melt du Plooy, Head of SEOAir New Zealand
”After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.Dave Watson, OwnerSaveBarn
”We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.Simon Fisher, Co-FounderOcula
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.Angela Hallberg, Head of MarketingOmega Rental Cars
”We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!Richard Bowman, OwnerEvery Educaid
”We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.Abbie Ross, Head of MarketingHarrows Furniture
”We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their servicesOdin Madsen, Head of MarketingSea Containers
”Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.Anthony Katavich, OwnerMr Blinds
”The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertisingChris Sutton - OwnerFine Touring New Zealand