We’ll partner closely with you to understand your business goals and carefully select the best digital channels, tools, and platforms to ensure you reach your desired audience at the right moment with the right message.
Digital strategy is something Search Republic has specialised in since our 2013 beginnings. We’ve helped a lot of New Zealand’s well-known brands hit and surpass their digital marketing goals. With many years of experience under our belt, we’ve established that it comes back to getting the digital marketing strategy right from the start.
Our skilled team of digital marketing experts has the resources and expertise to produce lasting results for our partners. We work closely with our partners, leveraging the smart use of data and innovative application of technology to create unique digital strategies that propel their businesses forward.
Search Republic can help.
How we can help with your Digital Strategy
From first engagement, you’ll be assigned a team member with expertise and experience in your industry. We have some of the brightest digital strategists, planners, and practitioners in New Zealand to partner with you. We’ll invest time getting close to your team and truly understanding your business. Search Republic will act as a true partner to your organisation, proactively identifying and leveraging every available opportunity.
We work closely with you to create a digital marketing strategy. The destination is a set of defined digital marketing goals we hope to achieve through our combined efforts. These goals should be tied back to the fundamental goals of your business. Deciding on the goals allows us to ensure we are tracking the right results.
Defining the Target Audience
Search Republic makes sure we (and the partner) understand the target audience, demographics, and psychology of new and existing customers. We create client personas that help to pinpoint exactly who we want to speak with, knowing they will be interested in what we have to say.
Identifying Effective Channels
Once we identify who we want to get in front of, we establish exactly how and where to find them. We determine what stage they’re at in their buying journey and then develop the best creative to engage them. There are three stages prospects may be in: Awareness, Consideration and Conversion. Each stage has different goals, requiring different channels and different creative. Using this information, we develop a strategy that helps our partners move towards their marketing goals more strategically.
Getting the Message Right
We like to understand our partner’s audiences as well as they do. Each stage of the sales funnel requires different creative messaging that appeals to prospects depending on what stage they are in. We speak on their terms, identify their main points, and outline how we can solve their problems. Once the research is undertaken, we are in a position where we can create personalised messaging that audiences will be far more receptive to.
Measurement and Reporting
A Digital Strategy needs to be thoroughly measured and reported on to understand what is working and what needs tweaking. We work closely with all our partners to create reports that clearly and concisely outline results, keeping our partner’s needs at the forefront.
We talk with you to build a strong understanding of your business, target audience, and long-term goals. This information helps us hone in on your best digital marketing opportunities for engagement and growth.
We research your target audience and use our expertise to develop a digital strategy in alignment with your marketing goals. Our team implements the most effective tools, channels, & messaging to achieve results.
We provide regular transparent reporting on your traffic and conversion progress, plus details about Google’s latest updates that affect your strategy. All the time, we offer feedback and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.
What’s the Search Republic difference?
We treat every client as a partner. As a digital marketing agency, we believe your success is also our success. When you join us, you tap into over 15 years of combined online marketing experience. Our commitment to building and nurturing proven partnerships means we have helped our partners increase their marketing traffic with every year they work with us.
Some of our high-profile partners have stayed with us for over 9 years. To continue providing value year after year, we work to tailor each digital strategy to the unique goals of each business – whether it’s building an existing local audience or expanding reach to different countries. We’re Kiwi-based but have worked with our partners to improve search engine GEO-targeting all over the world – improving organic traffic in a range of overseas markets.
We helped to build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – 5 years is the current average.
Hear what our partners have to say about us
It’s easy to wow an audience with elaborate ideas around Digital Strategy. But here at Search Republic, we care about results.
Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s Digital Strategy services have shaped their success.
Founder and CEO – Flipview
Flipview started working with Search Republic in early 2021 and has already seen phenomenal results. They have received inbound leads for the first time and have built a revenue model that works. Founder and CEO Ben Stevens takes huge comfort in handing over the responsibilities to us. Demystifying an otherwise incomprehensible process, Search Republic has helped Flipview understand things from the customer’s angle. Learn more from Ben about the critical role Search Republic continues to play in taking Flipview to the next level.
What our clients say
”It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.Lloyd Evaroa, Head of MarketingTax Management NZ
”Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.Peter Smith, OwnerFoodbox
”Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!Sarah Cotterall, OwnerSilk & Steel
”Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.Marty Dinniss, MarketingFuso & Keith Andrews
”Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.Martin Brock, Head of MarketingWintec
”The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.Will Appleman, Head of Digital MarketingSkyline Enterprises
”Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.Nils Bischoff, Co FounderLife Reader
”Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.Phil Wright, GM of CampersMotorhome Republic
”Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.Iain Urquhart, Trakta Agency LeadJohn Deere
”Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.Melt du Plooy, Head of SEOAir New Zealand
”After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.Dave Watson, OwnerSaveBarn
”We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.Simon Fisher, Co-FounderOcula
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.Angela Hallberg, Head of MarketingOmega Rental Cars
”We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!Richard Bowman, OwnerEvery Educaid
”We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.Abbie Ross, Head of MarketingHarrows Furniture
”We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their servicesOdin Madsen, Head of MarketingSea Containers
”Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.Anthony Katavich, OwnerMr Blinds
”The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertisingChris Sutton - OwnerFine Touring New Zealand