We’ll partner closely with you to understand your business goals and carefully select the best online channels, digital tools, and platforms to deliver a results-driven digital marketing campaign. We’ll ensure you reach your desired audience at the right moment with the right message.
Search Republic has specialised in digital marketing strategies since our 2013 beginnings. We’ve helped many well-known New Zealand brands hit and surpass their online marketing objectives. With many years of SEO and marketing experience under our belt, we’ve established that it comes back to getting a successful digital marketing strategy right from the start.
Our skilled digital marketers have the resources and expertise to produce lasting results. We work closely with our partners, leveraging the smart use of data and innovative application of technology to create a unique digital marketing strategy that propels your businesses forward.
A Search Republic digital marketing plan can help:
- Promote brand awareness
- Improve your ranking in search results
- Drive more organic traffic to your site
- Generate leads through social media
- Cultivate customer loyalty from existing customers
- Boost engagement
How we can help with your Digital Strategy
From first engagement, we’ll assign you a digital marketing strategy team member with expertise and experience in your industry. We have some of the brightest digital strategists, planners, and practitioners in the country. A successful strategy involves investing time getting close to your team to truly understand your business. Search Republic will act as a true partner to your organisation, proactively identifying and leveraging every available opportunity in your marketing strategy.
We work closely with you to create a digital marketing strategy. The destination is a set of defined goals we hope to achieve through our combined marketing efforts. These goals should be tied back to the fundamental goals of your business. For example, if your goal is lead generation, we’ll begin optimising content according to which pieces are generating leads through search engines, social media, or email marketing. Deciding on goals allows us to track the right results in your digital campaign.
Defining the Target Audience
Search Republic makes sure we (and the partner) have a better understanding of the target market, demographics, and psychology of existing and new customers. As part of our marketing strategy, we will create buyer personas that help pinpoint who we want to speak with, knowing they will be interested in what we have to say.
Identifying Effective Channels
Once we identify potential customers in our marketing plan, we establish precisely how and where to find them. We may do this through SEO (Search Engine Optimisation), social media, paid ads, or content marketing. We then determine what stage they’re at in their buying journey and develop the best digital marketing strategies to engage them. Prospects may be in one of three stages: Awareness, Consideration, or Conversion. Each stage has different goals, requiring different channels and different creative. Using this information, we develop an effective strategy that helps our partners move towards their digital marketing goals more strategically.
Getting the Message Right
We like to understand our partner’s audiences. Each stage of the sales funnel requires different creative messaging that appeals to prospects depending on their stage in the buyer’s journey. We speak on their terms, identify their pain points, and outline how to solve their problems through effective content marketing. Once we undertake the research, we can create personalised marketing messaging that audiences will be far more receptive to.
Measurement and Reporting
A digital marketing strategy needs to be thoroughly measured and reported on to understand what is working and what needs tweaking. For example, if paid media is part of the strategy, we’ll continually analyse how these tactics drive results for your business. We work closely with all our partners to create reports that clearly and concisely outline results, keeping our partner’s needs at the forefront.
We talk with you to build a strong understanding of your business, target markets, and long-term goals. This information helps us determine the best digital marketing tactics for engagement and growth.
We research consumer behaviour and use our expertise and smart insights to develop a digital marketing strategy that aligns with your goals. Our SEO team utilises Google Analytics and technology such as AI and machine learning to implement the most effective tools, channels, and messaging to achieve results.
We provide regular transparent reporting on your traffic and conversion progress, plus details about Google’s latest updates that affect your digital marketing strategy. For example, we’ll keep you up-to-date with your paid advertising efforts, where you spend money on social media ads or Pay-Per-Click (PPC) ads to grab the attention of your buyer personas. In addition, we continuously offer feedback and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.
What’s the Search Republic difference?
We treat every client as a partner. You will gain over 15 years’ combined digital marketing experience when joining us. Our commitment to building and nurturing proven partnerships means we have helped our partners generate more leads, boost marketing traffic, increase sales, and create loyal customers.
Some of our high-profile partners have stayed with us for over nine years. To continue providing value year after year, we work to tailor each digital marketing strategy to the unique goals of each business, whether it’s building an existing local audience or expanding reach to different countries. We’re Kiwi-based but have worked with many companies to improve search engine results through geo-targeting worldwide – improving organic website traffic in many overseas markets.
We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – five years is the current average.
Hear what our partners have to say about us
It’s easy to wow an audience with elaborate ideas about digital marketing strategies. But here at Search Republic, we care about your marketing results.
Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s digital marketing campaigns have shaped their success.
Founder and CEO – Flipview
Flipview started working with Search Republic in early 2021 and has already seen phenomenal results. They have received inbound leads for the first time and have built a revenue model that works. Founder and CEO Ben Stevens takes huge comfort in handing over the responsibilities to us. Demystifying an otherwise incomprehensible process, Search Republic has helped Flipview understand things from the customer’s angle. Learn more from Ben about the critical role Search Republic continues to play in taking Flipview to the next level.
What our clients say
”It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.Lloyd Evaroa, Head of MarketingTax Management NZ
”Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.Peter Smith, OwnerFoodbox
”Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!Sarah Cotterall, OwnerSilk & Steel
”Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.Marty Dinniss, MarketingFuso & Keith Andrews
”Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.Martin Brock, Head of MarketingWintec
”The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.Will Appleman, Head of Digital MarketingSkyline Enterprises
”Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.Nils Bischoff, Co FounderLife Reader
”Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.Phil Wright, GM of CampersMotorhome Republic
”Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.Iain Urquhart, Trakta Agency LeadJohn Deere
”Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.Melt du Plooy, Head of SEOAir New Zealand
”After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.Dave Watson, OwnerSaveBarn
”We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.Simon Fisher, Co-FounderOcula
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.Angela Hallberg, Head of MarketingOmega Rental Cars
”We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!Richard Bowman, OwnerEvery Educaid
”We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.Abbie Ross, Head of MarketingHarrows Furniture
”We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their servicesOdin Madsen, Head of MarketingSea Containers
”Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.Anthony Katavich, OwnerMr Blinds
”The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertisingChris Sutton - OwnerFine Touring New Zealand