Digital Strategy.

Leverage the proper digital channels and tools to improve business performance.
We’ll partner closely with you to understand your business goals and carefully select the best online channels, digital tools, and platforms to deliver a results-driven digital marketing campaign. We’ll ensure you reach your desired audience at the right moment with the right message.

Our Expertise.

Search Republic has specialised in digital marketing strategies since our 2013 beginnings. We’ve helped many well-known New Zealand brands hit and surpass their online marketing objectives. With many years of SEO and marketing experience under our belt, we’ve established that it comes back to getting a successful digital marketing strategy right from the start.

Our skilled digital marketers have the resources and expertise to produce lasting results. We work closely with our partners, leveraging the smart use of data and innovative application of technology to create a unique digital marketing strategy that propels your businesses forward.

A Search Republic digital marketing plan can help:

  • Promote brand awareness
  • Improve your ranking in search results
  • Drive more organic traffic to your site
  • Generate leads through social media
  • Cultivate customer loyalty from existing customers
  • Boost engagement

How we can help with your Digital Strategy

The Team

From first engagement, we’ll assign you a digital marketing strategy team member with expertise and experience in your industry. We have some of the brightest digital strategists, planners, and practitioners in the country. A successful strategy involves investing time getting close to your team to truly understand your business. Search Republic will act as a true partner to your organisation, proactively identifying and leveraging every available opportunity in your marketing strategy.

Goal Setting

We work closely with you to create a digital marketing strategy. The destination is a set of defined goals we hope to achieve through our combined marketing efforts. These goals should be tied back to the fundamental goals of your business. For example, if your goal is lead generation, we’ll begin optimising content according to which pieces are generating leads through search engines, social media, or email marketing. Deciding on goals allows us to track the right results in your digital campaign.

Defining the Target Audience

Search Republic makes sure we (and the partner) have a better understanding of the target market, demographics, and psychology of existing and new customers. As part of our marketing strategy, we will create buyer personas that help pinpoint who we want to speak with, knowing they will be interested in what we have to say.

Identifying Effective Channels

Once we identify potential customers in our marketing plan, we establish precisely how and where to find them. We may do this through SEO (Search Engine Optimisation), social media, paid ads, or content marketing. We then determine what stage they’re at in their buying journey and develop the best digital marketing strategies to engage them. Prospects may be in one of three stages: Awareness, Consideration, or Conversion. Each stage has different goals, requiring different channels and different creative. Using this information, we develop an effective strategy that helps our partners move towards their digital marketing goals more strategically.

Getting the Message Right

We like to understand our partner’s audiences. Each stage of the sales funnel requires different creative messaging that appeals to prospects depending on their stage in the buyer’s journey. We speak on their terms, identify their pain points, and outline how to solve their problems through effective content marketing. Once we undertake the research, we can create personalised marketing messaging that audiences will be far more receptive to.

Measurement and Reporting

A digital marketing strategy needs to be thoroughly measured and reported on to understand what is working and what needs tweaking. For example, if paid media is part of the strategy, we’ll continually analyse how these tactics drive results for your business. We work closely with all our partners to create reports that clearly and concisely outline results, keeping our partner’s needs at the forefront.

Our Approach

1. Onboarding

We talk with you to build a strong understanding of your business, target markets, and long-term goals. This information helps us determine the best digital marketing tactics for engagement and growth.

2. Actioning

We research consumer behaviour and use our expertise and smart insights to develop a digital marketing strategy that aligns with your goals. Our SEO team utilises Google Analytics and technology such as AI and machine learning to implement the most effective tools, channels, and messaging to achieve results.

3. Reporting

We provide regular transparent reporting on your traffic and conversion progress, plus details about Google’s latest updates that affect your digital marketing strategy. For example, we’ll keep you up-to-date with your paid advertising efforts, where you spend money on social media ads or Pay-Per-Click (PPC) ads to grab the attention of your buyer personas. In addition, we continuously offer feedback and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.

What’s the Search Republic difference?

We treat every client as a partner. You will gain over 15 years’ combined digital marketing experience when joining us. Our commitment to building and nurturing proven partnerships means we have helped our partners generate more leads, boost marketing traffic, increase sales, and create loyal customers.

Some of our high-profile partners have stayed with us for over nine years. To continue providing value year after year, we work to tailor each digital marketing strategy to the unique goals of each business, whether it’s building an existing local audience or expanding reach to different countries. We’re Kiwi-based but have worked with many companies to improve search engine results through geo-targeting worldwide – improving organic website traffic in many overseas markets.

We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – five years is the current average.

Hear what our partners have to say about us

It’s easy to wow an audience with elaborate ideas about digital marketing strategies. But here at Search Republic, we care about your marketing results.

Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s digital marketing campaigns have shaped their success.

Ben Stevens

Founder and CEO – Flipview

Flipview started working with Search Republic in early 2021 and has already seen phenomenal results. They have received inbound leads for the first time and have built a revenue model that works. Founder and CEO Ben Stevens takes huge comfort in handing over the responsibilities to us. Demystifying an otherwise incomprehensible process, Search Republic has helped Flipview understand things from the customer’s angle. Learn more from Ben about the critical role Search Republic continues to play in taking Flipview to the next level.

What our clients say

Our Case Studies.

Read more about how we’ve grown our partnerships.


Mitre 10 – SEO

Mitre 10 needed an agency who were experts in Analytics and SEO, with the ability to manage a large and complex site migration.

Omega Rental Cars – PPC

Paid Search - Omega realised there was a huge, growing audience they hadn’t tapped into - online marketing.

NZ Safety Blackwoods – SEO

SEO - NZ Safety Blackwoods needed to establish a strong organic presence in the hugely competitive safety equipment market.

NZ Safety Blackwoods – PPC

Paid Search - to gain market share across online channels, NZ Safety Blackwoods realised they needed to take digital marketing seriously. 

Let us help you today!