Company: Omega Rental Cars
Dates: Between 2013 and October 2021
Omega’s journey to improving paid media performance began in 2013. The New Zealand car rental market was highly fragmented and competitive. Although Omega Rental Cars had dedicated two decades to building their brand in traditional advertising such as TV and radio, they realised there was a huge, growing audience they hadn’t taken full advantage of – online marketing.
Company owner Simon Sceats knew about the global travel giant Online Republic and their success with an entirely digital business model. When he discovered Search Republic was part of the Online Republic Group and he could leverage their digital knowledge, he was sold.
Simon and his head of marketing Angela swapped their incumbent digital agency for Search Republic, marking the start of our successful 7+ year ongoing partnership.
Search Republic drove a 1000%
increase in paid media revenue
What our clients say
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement.Angela HallbergHead of Marketing, Omega Car Rentals