Company: NZ Safety Blackwoods
Dates: Between July 2014 and October 2021
July 2014 marked an impressive 70 years of Kiwi trading for NZ Safety Blackwoods, but what was missing? Their peers were all moving online.
To avoid losing market share across online channels, NZ safety realised they needed to start taking digital marketing seriously.
The company needed digital marketing solutions – to establish an online presence in the highly competitive market of safety equipment, engineering, workwear, hygiene and packaging.
Word of mouth brought Marketing Manager Andrew Wellgreen to Search Republic’s doors, and the rest is digital marketing magic history – still in the making!
Search Republic drove a 107% increase in paid media revenue between Aug 2019 and Aug 2021
- Between 2019 and 2021, NZSBW’s Paid Media traffic increased by 81%.
- Between 2019 and 2021, NZSBW’s Paid Media revenue increased by 107%.
- Paid media investment remained the same between 2019 and 2021.
What our clients say
”“Search Republic have really understood our business and really understood our customers, that has really helped the relationship grow. They have supported our growth through the digital channels but also through our retail channels. They have really helped us with our technical support, helping improve our infrastructure and platforms. Plus they have been able to continually provide really strong insights showing a path how we will continually improve into the future. ”Andrew WellgreenDigital Marketing Manager at NZ Safety Blackwoods