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NZ Safety Blackwoods – SEO

SEO – 35% more organic sessions and 65.2% increase in organic revenue within 24 months.

Company: NZ Safety Blackwoods

Dates: July 2014 to present

The Challenge

July 2014 marked an impressive 70 years of Kiwi trading for NZ Safety Blackwoods, but what was missing? Their peers were all moving online.

To avoid losing market share across online channels, NZ Safety Blackwoods realised they needed to start taking digital marketing seriously. 

The company needed digital marketing solutions to establish an online presence in the highly competitive market of safety equipment, engineering, workwear, hygiene and packaging.

Word of mouth brought Marketing Manager Andrew Wellgreen to Search Republic’s doors, and the rest is digital marketing magic history, which is still in the making! 

The Search Republic Difference

Search Republic leverages online marketing knowledge harnessed from over 20 years of Online Republic (now Webjet NZ) competing globally in some of the world’s most competitive industries.

Over these years, we have driven millions of potential customers and generated 100s of millions in online revenue on our own websites.

  • With a sound understanding of NZSB’s business goals, we were able to get to work quickly with an in-depth SEO Audit which identified a detailed blueprint of crucial tasks for Search Republic to start from.  
  • Using our proprietary SEO processes, we identified significant content opportunities around safety equipment, engineering, workwear, hygiene, and packaging.
  • Our team of content creators expanded and improved content across NZSB’s site, using keywords deemed worthy of investment. 
  • With such a strong domain that previously sat untapped from an SEO perspective, we quickly increased NZSB’s presence in the Search Results pages, increasing traffic and organic revenue. Between Aug 2019 and Aug 2021:

Search Republic drove a 65%
increase in organic revenue

The Results

  • Between Aug 2019 and Aug 2021, NZSB’s organic traffic increased by over 35%.
  • Between Aug 2019 and Aug 2021, NZSB’s organic revenue increased by 65.2%.
  • Highly searched safety equipment and clothing keywords improved from Google’s pages two and below to the first, second, and third positions on Google’s page one.

What our clients say

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.
Lloyd Evaroa, Head of MarketingTax Management NZ
Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.
Peter Smith, OwnerFoodbox
Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!
Sarah Cotterall, OwnerSilk & Steel
Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.
Marty Dinniss, MarketingFuso & Keith Andrews
Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.
Martin Brock, Head of MarketingWintec
The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.
Will Appleman, Head of Digital MarketingSkyline Enterprises
Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.
Nils Bischoff, Co FounderLife Reader
Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.
Phil Wright, GM of CampersMotorhome Republic
Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.
Iain Urquhart, Trakta Agency LeadJohn Deere
Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.
Melt du Plooy, Head of SEOAir New Zealand
After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.
Dave Watson, OwnerSaveBarn
We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.
Simon Fisher, Co-FounderOcula
The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.
Angela Hallberg, Head of MarketingOmega Rental Cars
We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!
Richard Bowman, OwnerEvery Educaid
We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.
Abbie Ross, Head of MarketingHarrows Furniture
We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services
Odin Madsen, Head of MarketingSea Containers
Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.
Anthony Katavich, OwnerMr Blinds
The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising
Chris Sutton - OwnerFine Touring New Zealand
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