Company: NZ Safety Blackwoods
Dates: Between August 2019 and August 2021
After 70 years of trading, NZ Safety Blackwoods decided in late 2019 that they wanted to establish a strong organic online presence in the safety equipment, engineering, workwear, hygiene, and packaging market.
However, their competitors already had solid search engine visibility. NZSBWs needed to play catch-up fast in the website SEO department.
NZSBWs had been successfully working with Search Republic on paid digital media since 2014. Head of Digital Marketing Andrew Wellgreen decided in December 2019 that it was time to further the partnership and invest in SEO.
Search Republic drove a 65%
increase in organic revenue
- Between Aug 2019 and Aug 2021, NZSBW’s organic traffic increased by over 35%.
- Between Aug 2019 and Aug 2021, NZSBW’s organic revenue increased by 65.2%.
- Highly searched safety equipment and clothing keywords moved from Google’s pages one and two to the first, second, and third positions on Google’s page one.
What our clients say
”“Search Republic have really understood our business and really understood our customers, that has really helped the relationship grow. They have supported our growth through the digital channels but also through our retail channels. They have really helped us with our technical support, helping improve our infrastructure and platforms. Plus they have been able to continually provide really strong insights showing a path how we will continually improve into the future. ”Andrew WellgreenDigital Marketing Manager at NZ Safety Blackwoods