Display Marketing

Retarget past visitors and build brand awareness by targeting users
through effective display campaigns.

Need to get in front of past website visitors with targeted ad messaging? Attract them to specific web pages or display your brand before the right audience with retargeting campaigns.

Perhaps you want to run video ads, attractive static ads, interstitial ads, or rich media on any social media platform. We have the knowledge and tools to ensure your ad appears in front of your target audience based on their basic demographic profile.

Our Expertise

Display ads are a bottomless pit you can continually pour dollars into, all in the name of ‘brand building.’

What matters in display ad campaigns is targeting – researching your target market, exploring the digital channels they use, and choosing the best media to reach their screens with relevant ads. Only then do you know your online display advertising budget is working to its full potential.

We ensure your display advertising campaigns work hand-in-hand with your search campaigns, filling the upper funnel so paid search ads and SEO can get significant conversion rates further down the line.

How we can help with your Display Advertising

Tracking Setup & SmartData Integration

Everything comes back to data when implementing and managing marketing campaigns. We need the correct data to make the right decisions for an effective display campaign. Search Republic sets up goals and pulls first-party data from your CRM. We tap into Google’s Cross Network Attribution modelling and measurement, integrating data from Google Analytics, conversions from Search, Youtube, and Google Display Network campaigns.

Targeting

Display ads on the Google Display Network reach up to 90% of users worldwide. Knowing this, we use tools to build profiles of users based on their Search, YouTube, Chrome, and Android activity. This allows us to better target users who are in-market for different products and services through desktop and mobile ads. We also hone in on specific segments using different display ad targeting options, including Keyword, Placement, Topic Interest, and Demographic targeting.

Remarketing

We use retargeting ads to target potential customers who have already visited your website. For example, if visitors leave items in their shopping cart, we can remind them in display ads, pulling them back to complete the purchase. If they viewed specific products, we can feature those in highly targeted remarketing ads. We can also exclude certain visitors and existing customers from seeing your display ads to stop budget wastage.

Creative

After targeting comes creating compelling responsive display ads and banner ads that make potential customers click. Display ads fall into three categories – text ads, image ads, and HTML ads. Much like Google Ads, you need to use language and imagery that resonate with your target audiences. Search Republic has the marketing strategy to draw the right traffic to your website with the final addition of a powerful call to action.

Rich Media and In-App Ads

These are display advertising formats with multiple advanced features such as YouTube Ads, often used to link to social media platforms. An in-app ad is an ad format that displays within an app on mobile devices. Rich media ads have various components like video, audio, animation, and interactive elements, resulting in a stimulating user experience leading to higher engagement and conversion rates compared to traditional display ads.

Native

The key feature of native advertising is that it doesn’t look like a banner ad or online advertisement. Designed to blend into a page’s look, feel, and function, the native online advertising format is less disruptive and intrusive to internet users. We create native ads on social media feeds, promoted listings, or recommended content.

Our Approach

1. Onboarding

We talk with you to build a strong understanding of your business, target audience, and highest-value pages. This information helps us hone in on your top-ranking competitors and calculate suitable ad formats for your best growth opportunities.

2. Actioning

We perform extensive data research and targeting analysis using ad tech tools based on your site needs. We then send display advertising campaign recommendations, including ad scheduling, for you to implement – or if you prefer, we can help upload the changes directly to your CMS.

3. Reporting

We provide regular transparent reporting on ad performance, the click-through rate (CTR) to your landing page, traffic and ranking progress, plus details about Google’s latest updates that affect your site. In addition, we continuously offer feedback for each display ad and communication via calls, emails, face-to-face meetings, or any conferencing system you prefer.

What’s the Search Republic difference?

We treat every client as a partner, and their success is our success. As a results-driven SEO NZ agency, we have over 15 years of experience providing strong SEO services. Our commitment to building and nurturing proven partnerships means we have helped our partners snowball their organic rankings and online marketing results through SEO every year they work with us.

We tailor our Search Engine Optimisation services to unique client needs – and many of our high-profile clients have stayed with us for over five years. We’re a local business but have worked with sites targeting Google traffic worldwide. As a result, we have a proven track record of improving the organic online presence of New Zealand and international businesses in many overseas markets.

We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – five years is the current average.

Hear what our partners have to say about us

It’s easy to wow an audience with elaborate wording about SEO services in New Zealand. But here at Search Republic, we’re the SEO agency that cares about the results of your digital marketing campaigns.

Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s SEO services have shaped their success.

Andrew Wellgreen

Digital Manager – NZ Safety Blackwoods

NZ Safety Blackwoods is constantly changing as a business. Digital Manager Andrew Wellgreen says Search Republic has navigated and adapted to whatever new challenges are presented, proving to be the strong partner needed in such an environment. Although numbers are important, he highlights the insights from reporting as particularly valuable in propelling future growth. Hear more from Andrew about how Search Republic has produced significant improvements within NZSBW’s digital platforms, ensuring they can take full advantage of the opportunities search provides.

What our clients say

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising

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Our Case Studies

Read more about how we’ve grown our partnerships.

Mitre 10 – SEO

Mitre 10 needed an agency who were experts in Analytics and SEO, with the ability to manage a large and complex site migration.

Omega Rental Cars – PPC

Paid Search – Omega realised there was a huge, growing audience they hadn’t tapped into – online marketing.

NZ Safety Blackwoods – SEO

SEO – NZ Safety Blackwoods needed to establish a strong organic presence in the hugely competitive safety equipment market.

NZ Safety Blackwoods – PPC

Paid Search – to gain market share across online channels, NZ Safety Blackwoods realised they needed to take digital marketing seriously.

Let us help you today!