Analytics & Data
Collect, integrate, analyse, and optimise.
Get data systems built into your marketing channel to power automation, targeting, and predictive actions to take your marketing performance and success to new levels.
Our Expertise.
We know that at the heart of all optimisation is the data you base your business decisions on.
Beautiful, thorough, and carefully planned data collection means clearer measurement and better decisions.
As a digital marketing agency with over ten years of experience refining online marketing methods based on real results, we can help you arrange a data and analytics plan to best match your business goals.
How we can help you with Analytics and Data insights
Analytics
Before we touch anything else related to our partner’s digital marketing, we ensure they are recording accurate and quality data. This includes reviewing and setting up goals in Google Analytics, Google Tag Manager, and Google Analytics 4 (GA4).
Data Integration
Every organisation collects a lot of data, but most don’t actually know what to do with that data. We do. If used well, your 1st party data is your competitive edge. We collate our partners’ data from all digital channels and use it to power their digital marketing, targeting, and predictive bidding.
Conversion Tracking
It’s crucial to ensure that accurate conversion tracking has been set up. This reveals the best-performing channels and traffic sources and allows us to feed data to Google, optimising campaigns using real-time targeting and bidding algorithms to ensure our partners achieve the best returns from their marketing investment.
Linking CRM data to Google
Often, your CRM holds a lot of valuable data around your customers. Search Republic helps get your platforms communicating with Google and feeding the Google algorithm to build a better performance marketing engine.
Targeting and Optimisation
Understanding our partners’ customer segmentation, customer value, and likelihood to convert are huge advantages to help us target and optimise for new clientele.
Reporting
The culmination of Analytics and Data work is to create an easily digestible report or dashboard. We work closely with all our partners to create bespoke dashboards that report on business objectives and digital marketing goals, keeping our partners’ needs in mind.
Our Approach
1. Onboarding
2. Actioning
3. Reporting
What’s the Search Republic difference?
We treat every client as a partner, and their success is our success. As a results-driven SEO NZ agency, we have over 15 years of experience providing strong SEO services. Our commitment to building and nurturing proven partnerships means we have helped our partners snowball their organic rankings and online marketing results through SEO every year they work with us.
We tailor our Search Engine Optimisation services to unique client needs – and many of our high-profile clients have stayed with us for over five years. We’re a local business but have worked with sites targeting Google traffic worldwide. As a result, we have a proven track record of improving the organic online presence of New Zealand and international businesses in many overseas markets.
We helped build Online Republic (now known as GoSee) from the ground up – the biggest provider of cars and motorhomes in the universe. Our clients partner with us for long-term growth – five years is the current average.
Hear what our partners have to say about us
It’s easy to wow an audience with complex knowledge about Analytics and Data. But here at Search Republic, we care about results. Check out testimonials from clients on the other end of our wonderful partnerships, and discover how Search Republic’s Analytics and Data services have shaped their success.
Angela Hallberg
Marketing Manager – Index Tourism Group
Index Tourism Group has not looked back since partnering with Search Republic. Valuing our constant and immediate recommendations in response to changes within Google, Marketing Manager Angela Hallberg says that Search Republic understands the ongoing nature of this process. Not only do we get results, but we facilitate an easy, flexible, and effective working relationship. Hear Angela talk about how Search Republic’s in-depth industry knowledge is resulting in significant gains and improvement for the company.
