Company: Hyper Drive
Dates: Between August 2019 and August 2025
The Challenge
Following sales highs from COVID lockdowns, Hyper Drive looked to regain business through Google PPC ads. To do this, they returned to a past partner who they knew could deliver results: Search Republic. We’ve been working with Hyper Drive since to continually grow their sales and presence as New Zealand’s biggest online tyre retailer.
The Search Republic Difference
- We worked closely with Hyper Drive to understand their sales goals. Based on this, we segmented their Google Shopping campaigns into categories to allow for different ROAS targets, which accounted for their business priorities and product margins.
- We reviewed Hypedrive’s existing Google Ads account to identify how we could allocate budget more strategically. We restructured Hyper Drive’s account to improve the efficiency of brand cost, reducing how much Hyper Drive spent bidding on branded terms by 45%.
- This restructure enabled us to scale non-brand ad spend. The proportion of non-brand revenue nearly doubled from 32% to 61% of total PPC revenue as a result.
- Combined with implementing bid strategies appropriate for ecommerce, this increased non-brand revenue 641% from the previous year. Hyper Drive also saw a major improvement in market impression share for their key Tyres category.
Search Republic drove a
641% increase in non-brand revenue
from the previous year.
The Results
- Steady growth in total PPC revenue as well as non-brand
- Brand achieved +111% revenue from -45% cost with a 71% reduction in CPC
- Non-brand spend as a % of total PPC spend grew from 62% to 97% with the proportion of non-brand revenue increasing from 32% to 61%
- Non-brand revenue increased 641% YoY from +1038% purchases with ROAS of $29:1
- Total website revenue from all channels increased 67% YoY
- Market impression share improved for key Tyres category