Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

ChatGPT Ads Now Live in US: What this Means for Advertisers (and Google)

ChatGPT has just introduced ads in the US. Discover what this means for digital marketing. Learn how ads will appear and why they impact your business.

What is a canonical tag, and why does it matter for SEO?

A canonical tag specifies the 'main' version of a webpage for search engines. Learn why canonical tags matter for SEO and how to set them up.

Generative AI in digital marketing is reshaping search. Is your brand ready?

Generative AI is impacting the way users search. Learn what this means for your brand and how to stay visible in the evolving digital marketing landscape.

Do you rely on Google for traffic? Get AI Mode on your radar

Google AI Mode is the biggest shift in search marketing in over 20 years. Learn how the new update affects your website's SEO and PPC ads.

Retargeting Ads 101 for Marketers in 2025

See how retargeting works and how it can boost your ROI. Learn strategies for this marketing channel in Google Ads, Meta Ads and more platforms. Maximise your ad spend with our insights!

Google’s Cookie U-turn: What it means for NZ Marketers

What's happening with Google's 3rd-party cookie U-turn? We explore current cookie rules, future potential policies, and what all this means for NZ marketers.

INVALID – What do all these warnings in Google Search Console mean?

So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…

AI Overviews – A mid-2024 deep dive

Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…

How to add a user in Google Search Console

Search Console helps you identify any errors getting in the way of maximum online visibility! See our step-by-step guide to user permissions and adding someone to your GSC team.