Pay-per-click (PPC) Auckland

Boost your brand visibility with an experienced PPC advertising agency in Auckland.

What is PPC advertising, and how can it benefit your business?

Pay-per-click (PPC) is an online advertising model where advertisers are charged per click. It commonly refers to the text-based ads that appear at the top of search engine results pages, which is part of search engine marketing (SEM). Social media and display ads can also use the PPC digital marketing model.

The advantage of PPC advertising is that you only need to pay when someone clicks on your ad. Combined with the ability to target specific demographics and tightly control advertising spend while the campaign is live, PPC can provide meaningful lead generation and boost sales at a lower cost than traditional marketing.

Search Republic has been one of Auckland’s leading PPC ad agencies since 2013. Every digital marketing strategy we build starts with your goals at the forefront, no cookie cutter approach. You’ll work with a dedicated, experienced account manager who handles all your pay-per-click campaigns and other paid ads.

Our focus on strong partnerships has helped businesses increase online visibility every year, and earned us the title of the first Google International Growth Partner in New Zealand. Get in touch to discuss how PPC advertising can boost your business. Online success is just a click away.

Our PPC advertising services.

Google Ads (Google Adwords)

Capture high intent traffic with immediate visibility in Google search results. Our Google Ads management services include researching relevant keywords, creating specific targeting profiles, and optimising ad campaigns to give you the most bang for your buck.

Google Shopping

Google Shopping puts your products in front of customers already searching for them. We help connect your e-commerce data to your Google Merchant Center account and handle Shopping campaigns as part of our Google Ads services.

Microsoft Advertising (Bing Ads)

Tap into a high-value market with less competition through Microsoft Advertising. We manage PPC campaigns shown across search engines (Bing, Yahoo, DuckDuckGo) and Microsoft products (Outlook, MSN).

Display advertising

The Google Display Network lets you access advertising space across 2 million+ sites. Show banner ads, text ads, and video ads, targeting users based on demographics, interests, and behaviours.

Programmatic advertising

Take your ads further with StackAdapt programmatic digital marketing campaigns. Access massive audiences across some of New Zealand’s most popular websites, like Spotify, TradeMe, Stuff, and 1 News.

How our PPC advertising campaigns work.

Onboarding

We work with you to understand your business, target audience, and competitors. If you’re not sure where to focus your online advertising efforts, we can recommend the right platforms for your product and business goals. You’ll have a single account manager dedicated to providing personalised service on all your campaigns.

Tracking setup and data integration

We set up goals, track conversions, and use first-party data from your CRM. Knowing where a purchase originated gives us valuable data insights to make informed decisions when setting up campaign structure and budget allocation in the future.

Keyword research

We use specialised keyword research tools to find high-volume terms that match the search queries of your target market. Analysing keyword search volumes lets us ensure your budget is spent towards the most relevant and important audiences, driving traffic from more visitors.

Ad copywriting

We write compelling ad copy that generates the right actions from potential customers and boosts conversions. We know what makes clickable ad content, including integrating the right keywords, using the correct terminology, choosing purposeful sitelinks and promotions, and curating an engaging call-to-action.

Ad campaign optimisation

We continually adjust ad campaigns based on ongoing performance data, including search terms, audience behaviour, and conversion results. By refining bids and targeting, we ensure your advertising budget is focused on what delivers the strongest results.

Reporting

We provide regular, transparent updates on your PPC campaigns with measurable results, as well as Google Ads paid search updates that may affect your site. We offer feedback and communication via calls, emails, face-to-face meetings, or video conferencing.

Partner with Auckland’s best digital marketing agency for paid advertising.

Search Republic leverages expert search engine marketing knowledge to deliver targeted traffic that converts. As a leading Google PPC agency in New Zealand, we’ve partnered with some of the country’s most well-known and loved brands, performing in-depth research, tracking, and targeting to improve every aspect of their digital marketing strategy.

With an experienced team and a constant pulse on the latest trends, we make every click count towards getting qualified leads that drive business growth.

Our commitment to building and nurturing proven partnerships means we have helped our partners grow their online marketing results through PPC year upon year.

Many of our high-profile clients have worked with us for over half a decade. While we’re a local Kiwi business, we regularly work with sites targeting international Google paid traffic. As a result, we have a proven record of improving the paid online visibility of both New Zealand and international businesses.

Case studies

Hyper Drive – PPC

Mitre 10 – SEO

Omega Rental Cars – PPC

NZ Safety Blackwoods – SEO

Frequently asked questions about our pay-per-click ad management services

How do PPC ads work?

PPC advertising only charges the advertiser when a user clicks on an ad. It’s a flexible digital marketing strategy that lets you target a precise audience who is more likely to be interested in your product or service.

As the ad manager, we can control who sees the ad through precise factors such as demographics (age, location, gender) and behaviour (interests, visited sites). We continually manage PPC advertising campaigns while they’re ongoing, which includes refining bids, changing audience targeting, and adjusting ad copy based on what performs best.

What types of pay-per-click advertising are there?

Depending on your target audience and goals, some forms of PPC advertising could be more suitable than others. We can advise you on which online platforms may be best for your brand’s goals. Common PPC platforms include:

Paid search engine marketing: These are the ads that appear at the top of the search results. They work on a bid-based system that considers factors such as maximum cost-per-click and quality score.
Display advertising: Display ads appear across different websites as banners, text, or video. We typically work with the Google Display Network, which shows ads on over 2 million websites.
Social media advertising: Some social media platforms offer ads with per-click pricing, including Facebook, Instagram, and LinkedIn.

What is bidding in PPC?

In PPC advertising, bidding determines when and where your ads appear. You bid on keywords your customers are already searching for, allowing your products or services to appear at the right moment.

We set bids based on your budget and business goals, then compete with similar businesses to secure valuable ad placements. This helps put your brand in front of the right audience, without wasting spend on irrelevant searches.

Why should I use a PPC advertising company?

The Google pay-per-click system is a complex ecosystem that requires regular review to ensure your ads run at maximum efficiency. Working with a digital marketing company for your Google PPC campaigns means working with experts who spend every hour honing their skills in the game.

Search Republic knows how to find relevant search keywords, create targeted audience profiles, write strong ad copy, and manage PPC ad campaigns to get the most out of your budget.

Our experience as a Google Ads management company also lends itself well to running successful paid advertising campaigns on other platforms like Bing, which follow a similar PPC model. We understand the nuances of each platform and can advise on which will work best for your business.

How much does paid search advertising cost?

You can set a maximum cost-per-click to limit how much you spend on Google paid search ads. This means that Google pay-per-click costs can be as low as a few dollars per day, depending on your budget, goals, and competition.

Should I go for search engine optimisation (SEO) or PPC advertising?

We recommend employing SEO and PPC digital marketing in tandem, as they serve different purposes but build each other up.

SEO focuses on growing organic traffic, which can benefit from the instant boosted brand awareness driven by PPC. And while PPC can quickly get your brand in front of potential customers, your website may still require SEO optimisation for long-term online growth.

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising