Why sell with Google Shopping ads?
When looking for a product, it’s the pictures that stand out. Google Shopping puts visuals at the forefront. Grab the attention of potential customers with the help of Search Republic’s Google Shopping ad managers.
Google Shopping campaigns let you laser focus on shoppers who already want to buy the type of product you sell. Products are displayed with pictures and prices, making it easier to attract users who are ready to click buy.
Product-level targeting provides access to valuable performance data, letting us better optimise your campaigns so your budget goes where it counts. Seamless integration with marketplace platforms means inventory management is entirely streamlined, too.
It’s more conversions at a lower cost.
How we reach customers with Google Shopping.
Google Shopping setup
Before you can run a Google Shopping ad campaign, you need a Google Merchant Center account. We help you set this up, connect it to your website’s product data feed, and link it to Google Ads.
Product optimisation
Google Shopping listings draw relevant keywords from product pages. We advise on how to optimise your website’s products so that your ads show for shoppers who’ll take interest.
Shopping ad creation
We create campaigns based on your goals, whether you want to promote an ongoing sale or get a new product line out in the limelight. We can deliver Google Shopping ads through Shopping campaigns or as part of Performance Max.
Audience identification
Zoning in on a specific customer base helps your ads drive sales. We set up your campaign to target new users by demographic and behaviour, or retarget people who have seen your brand before but need that extra push.
Campaign management
We actively manage your Google Shopping ad campaigns, fine-tuning bid strategies to help you connect with users while maximising your ad budget.
In-depth reporting
Receive detailed monthly reports covering performance across all your advertising platforms, along with consistent updates through calls, emails, or face-to-face meetings.
Scale your product sales with Search Republic.
E-commerce-only businesses, NZ-wide brands, international retailers—we’ve worked with them all. With more than ten years of digital marketing experience, we help retailers of all sizes get their products in front of customers ready to click buy.
We know what it takes to deliver effective Google Shopping ad campaigns and how to effectively interwork them with other Google Search ads. Contact us to learn how your business can benefit from our digital marketing expertise today.
Frequently asked questions about Google Shopping ads
What are Google Shopping ads, and how do they appear to shoppers?
Google Shopping Ads appear when users search for products on Google. These advertisements display the product picture with details such as the name, price, seller, and 5-star review score. They’re also visible as product listings under the Google Shopping tab. You can automatically sync Google Merchant Center to e-commerce platforms so that product listings are always up to date.
How do Google Shopping ads compare to standard text ads?
Standard Google Search text ads typically reference and link to more ‘general’ parts of a website, while Google Shopping ads focus on specific products, displaying images and prices. Each type of advertising benefits different business models, and they can often work together to provide greater traffic and sales.
Which products work best for Google Shopping?
Google Shopping marketing is most suitable for retail e-commerce businesses that sell physical items. We’ve worked with businesses that sell furniture, coffee, cosmetics, and more.
Can I target Google Shopping ads on specific locations?
You can target customers based on location, including specific countries, regions, and cities. This lets you focus on presenting your Google Shopping listings to local buyers who will appreciate faster shipping times and cheaper prices, increasing ROI.
How does Google determine which Shopping ads to display?
When users search for a product, Google Shopping listings will be displayed based on relevance to product data (whether manually filled in Merchant Center or synced with your e-commerce site). The order in which Google Shopping ads are displayed depends on the ad spend.
How much does it cost to advertise on Google Shopping?
It’s free to list products on Google Shopping, but advertising on the platform is similar to Pay-Per-Click (PPC) text advertising; rather than being charged when a customer views your product listing, you’re only charged when a customer clicks on a link. Cost per click varies based on your industry and product.
Do Google Shopping ads work effectively on mobile devices?
Yes! We’ve found that many of our clients get the majority of their Google Shopping ad traffic from mobile devices. Google Shopping ads are prominently displayed on mobile compared to desktop, increasing visibility to potential customers
How does Search Republic measure the success of Google Shopping ads?
Our Google Shopping agency specialists analyse data from within Google Merchant Center, using metrics and trends to optimise your campaigns. We also use other data analysis tools to determine the impact of Google Shopping ads on your orders. We provide monthly reports on your paid advertising spend and results, as well as regular meetings if requested.