Company: Zone Landscaping
Dates: Between 2017 and 2021
The Challenge
Following in the steps of Refresh Renovations, Traffic launched Zones Landscaping in 2015. The company realised it needed solutions fast in order for meaningful growth to occur.
Zones Landscaping discovered Search Republic in 2017, and has partnered with us since to continually increase their presence in New Zealand.
The Search Republic Difference
Search Republic uses digital marketing knowledge on growing a market presence in targeted countries, harnessed from spending over $100m of our own money globally over the last 15 years and generating over $1B in online sales.
- We worked closely with the Zones marketing team to understand their business model so we could market to potential landscaping clients and target potential new owners for Zones Landscaping franchises.
- Search Republic undertook a paid media Audit, through which we were able to identify potential opportunities for expansion across all platforms, including Google, Bing, Facebook, YouTube and LinkedIn.
- We identified new channels to target potential clients and franchisees for Zones, and we revamped the existing campaigns.
- Our team also worked with Zones to market their franchises into the US, before marketing each franchise’s landscaping services across their respective region in the US.
- Partnering closely with the Zones team has enabled us to fully understand the impact of our work on their business and adjust campaign strategies based on their needs.
Search Republic drove a 141%
increase
in paid media enquiries
The Results
- Between 2017 and 2021, Zone Landscaping’s Paid Media traffic increased by 201%
- Between 2017 and 2021, Zone Landscaping’s Paid Media enquiries increased by 141%.
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