Company: Skyline Enterprises
Dates: Between 2016 and 2020
The Challenge
The world-famous Skyline Enterprises was born in Queenstown back in 1964, and is a well-loved attraction visited by thousands of Kiwis – and millions of tourists – across both locations in Queenstown and Rotorua.
The Skyline model of a unique Gondola system, Luge ‘downhill karting,’ and a restaurant serving up local delicacies and fantastic views worked so well in New Zealand that it was expanded internationally into both Canada and Singapore, plus two Korean locations and construction underway in Sheffield, England and Kuala Lumpur, Malaysia.
At the end of 2016, the marketing team at Skyline knew that despite successful returns using traditional marketing, there was a huge opportunity to tap into further traffic in the digital market. The Skyline team required global marketing expertise to drive offshore and domestic tourism traffic to both their New Zealand and global sites.
Skyline’s General Manager of Commercial, Michael Ramsey, had previously worked with Search Republic during his time at ASB and didn’t hesitate to bring Search Republic into the Skyline Enterprises marketing fold.
The Search Republic Difference
Through our partnership with Online Republic, our team had honed their skills in the online global tourism space and were the perfect fit to fully understand the needs of Skyline’s target audience, find them, and get the right message in front of them.
- We worked closely with Michael and his marketing team to determine their target users and identify which SEO efforts would bring the best results.
- Luckily, Search Republic identified some quick technical fixes, enabling traffic to ramp up within the first few months.
- Using Search Republic’s proprietary SEO processes, we were able to identify significant content creation opportunities to target high-value tourism industry keywords.
- We identified content gaps in the website – so, using the Search Republic content creation team, we assisted Skyline in expanding the content about their travel activities at different locations.
- Search Republic became an extension of the Skyline team, where we were included in all aspects of the business relevant to marketing. Plus, we ensured the Skyline team were kept up to date across everything we undertook.
Search Republic drove a 530% increase
in page one rankings between 2016 and 2021
The Results
- Between 2016 and 2021, Skylines’s page one rankings for SEO increased 530%
