Plumbing Plus

1000% increase in organic traffic and 500% growth in organic leads between 2016 and 2021.

Company: Plumbing Plus

Dates: Between 2016 and 2021

The Challenge

Plumbing plus had invested a lot of money into building their website. In late 2016 however, they realised that the site wasn’t delivering the level of organic traffic they had anticipated.

With many large plumbing groups dominating the space, Plumbing Plus needed to make some big changes to improve its online position.

Search Republic was tasked with enhancing the website’s organic presence through increasing traffic, leads, and sales with Search Engine Optimisation.

The Search Republic Difference

  • With the Christmas period fast approaching, Search Republic undertook a detailed SEO audit of the website. This generated a prioritised roadmap of technical, onsite, and offsite optimisation tasks to implement.
  • We used the audit to identify and implement some quick technical fixes, ramping up traffic within the first few months in time for the pre-Christmas renovation rush.
  • Using Search Republic’s proprietary SEO processes, we were able to identify significant content opportunities around high-ranking plumbing industry keywords. 
  • Our content creation team assisted Plumbing Plus in expanding the content around all of their plumbing products and services.
  • Search Republic didn’t ever sit back to admire our success. Instead we continued to optimise the site and increase traffic, implementing a broad range of SEO projects to identify new opportunities for improvement and foster continual growth.


Search Republic drove a 1000%
increase in organic traffic

The Results

  • Within the first 2 months organic traffic doubled.
  • Between 2016 and 2021, Plumbing Plus’s organic traffic increased by over 1000%.
  • Between 2016 and 2021, Plumbing Plus’s organic leads increased by over 500%.
  • Highly searched plumbing related keywords such as “bathroom supplies” moved from being on Google’s pages two and three to holding the first, second, or third positions on page one.

What our clients say

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries, and their focus on continuous improvement.

GarethHead of Global Marketing, Refresh Renovations