Company: Omega Rental Cars
Dates: Ongoing from June 2013
In the year 2013, Omega Rental Cars was among dozens of car hire brands competing in a highly fragmented car rental market. Although the brand was already 20 years old, the battle for customers had shifted online and Omega was rapidly losing market share.
Omega’s founder & owner, Simon Sceats, had heard about Search Republic’s close relationship with the global travel e-commerce giant, Online Republic. He was searching for solid e-commerce results, with a keen focus on ROI for his marketing budget – something he wasn’t getting with their incumbent marketing agency.
Simon and Omega’s head of marketing Angela Hallberg chose to entrust digital agency Search Republic with their SEO and Paid Search marketing – marking the start of our fruitful 8+ year partnership.
Search Republic drove a 165%
increase in organic traffic
Between 2013 and 2019, Omega’s organic traffic increased by over 150%.
Between 2013 and 2019, Omega’s organic revenue increased by 165%.
Highly searched car rental location keywords moved from the
bottom of the page to position one, two or three on Google’s page one.
What our clients say
”The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement.Angela HalbergHead of Marketing