Digital Marketing Insights

Check out our latest articles on digital marketing trends, Google news, and paid and organic search tips.

How to Fix Google Search Console Errors

So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…

AI Overviews – A mid-2024 deep dive

Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…

How to add a user in Google Search Console (GSC)

Google Search Console is vital for your website's SEO. Learn how to add a new user in GSC and what the different user permission types mean.

Facebook Audience Targeting 101

So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…

How to use Google My Business Reviews for your local SEO

Learn why Google reviews are important for your business, how to set up a Google Business Profile, and how to encourage your customers to write reviews.

Google Unveils New AI-Powered Search Engine

Traditional Google search presents a list of results and links, but SGE takes search to a whole new level - using generative AI to answer your searches at the very…

What are HTTP Status Codes? (from an SEO perspective)

What's the difference between a 301 or 302 redirect, and what impact can a 404 error status code have on your bottom line? Find out here!

Why is my Google Analytics data different to Google Search Console?

Not sure why your Google Search Console (GSC) and Google Analytics (GA4) data isn't lining up? Don't worry, that's normal. Learn how it works here!

How to Rank Higher

Want more clicks and organic engagement on Google? Lift your SEO traffic performance with our comprehensive on-page best practices.