Omega Rental Cars - SEO | Search Republic

Company: Omega Rental Cars

Dates: Ongoing from June 2013

The Challenge

In the year 2013, Omega Rental Cars was among dozens of car hire brands competing in a highly fragmented car rental market. Although the brand was already 20 years old, the battle for customers had shifted online and Omega was rapidly losing market share.

Omega’s founder & owner, Simon Sceats, had heard about Search Republic’s close relationship with the global travel e-commerce giant, Online Republic. He was searching for solid e-commerce results, with a keen focus on ROI for his marketing budget – something he wasn’t getting with their incumbent marketing agency.

Simon and Omega’s head of marketing Angela Hallberg chose to entrust digital agency Search Republic with their SEO and Paid Search marketing – marking the start of our fruitful 8+ year partnership.

The Search Republic Difference

Search Republic leverages online marketing knowledge harnessed from 15 years of Online Republic competing on the global travel stage. Over these years, we have driven millions of potential customers to our own websites and generated 100s of millions in online revenue.

We worked closely with Simon and Angela to understand their business model, identifying the most important locations and markets to target.
We undertook a detailed SEO audit of the Omega website, which defined a clear, workable optimisation roadmap for Omega’s on-page, off-page, and technical SEO elements.
Using our findings from the audit, we built out successful ongoing SEO strategies for Omega cars to ensure continued organic traffic reach and sustained ranking improvements for key branch locations.
Using Search Republic’s proprietary SEO processes, we identified significant content opportunities to improve rankings for high-value car rental keywords
The Search Republic content creation team undertook in-depth keyword research to refine and optimise content across the site with keywords deemed worthy of Omega’s investment.
Search Republic has remained fully engaged with Omega over the last 8 years, never resting on our past successes. This attitude of constant improvement and growth has enabled us to remain a vital component of the Omega marketing team and to continuously drive great results.

Search Republic drove a 165% increase in organic traffic

The Results

Between 2013 and 2019, Omega’s organic traffic increased by over 150%.

Highly searched car rental location keywords moved from the
bottom of the page to position one, two or three on Google’s page one.

What our clients say

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.

Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.

Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!

Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.

Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.

The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.

Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.

Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.

Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.

Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.

After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.

We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.

The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.

We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!

We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.

We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services

Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.

The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising

Omega Rental Cars – SEO

SEO for 8+ years increasing organic traffic by 165%.

The Challenge

The Search Republic Difference

Search Republic drove a 165% increase in organic traffic

The Results

What our clients say