NZ Safety Blackwoods – PPC

Search Republic leveraged a wealth of digital marketing knowledge harnessed from investing over $100M of company money over 15 years, generating over $1B in online sales in the travel industry.

• We worked closely with Andrew and his e-business manager Praful to understand NZ Safety’s business model, advising them how to increase online sales plus build an impressive digital presence to drive foot traffic into their nationwide chain of stores.

• Search Republic excelled in creating their Google Ads campaigns, ads, and keyword lists – plus Facebook campaigns – from scratch, without needing to overhaul an existing under optimised account.

• At the heart of a good Google Ads account is the keyword list. We invested a lot of time initially undertaking in-depth keyword research and built out each ad group around tightly themed topics. We spread the net wide with tens of thousands of keywords, honing in on high-value “gold nugget” terms that generated solid returns. 

• As we recommended to NZ Safety Blackwoods, the only way to continually grow a client’s sales and customer base is to continually optimise campaigns and keep pushing the client to trial different digital marketing channels. 

• We leveraged our strong relationship with Google to implement the newest digital marketing features as they were rolled out. These included Google Smart Shopping and RLSA (Remarketing Lists for Search Ads). 

• We kept in close and constant contact with the NZSBWs marketing team to understand and track the impact of our work on the business, and tweaked campaigns based on their needs.

Starting from a base of zero, we have enjoyed partnering closely with the NZSBW team to increase online sales. What our partnership has shown is that by working closely, we can continue to increase NZSBW’s online presence, traffic, and sales.

Since we started in 2014 from almost zero online traffic, we can’t compare that period, but just looking at the past 24 months: