ChatGPT Ads adds conversion optimisation campaigns, product carousels, and dynamic URLs

ChatGPT Ads has added new conversion optimisation features, making it a digital marketing platform to look out for. Learn about the new updates here.

Google’s Cookie U-turn: What it means for NZ Marketers

What’s happening with Google’s 3rd-party cookie U-turn? We explore current cookie rules, future potential policies, and what all this means for NZ marketers.

Google Analytics 4

How is Google Analytics 4 different to Universal Analytics? See GA4’s best benefits and how to set it up for the 2023 changeover.

What Are Third Party Cookies?

What are 3rd party cookies, and are they being phased out? See examples of how third-party cookies work compared to first-party cookies.