Retargeting Ads 101 for Marketers in 2025

See how retargeting works and how it can boost your ROI. Learn strategies for this marketing channel in Google Ads, Meta Ads and more platforms. Maximise your ad spend with our insights!
INVALID – What do all these warnings in Google Search Console mean?

So, you’ve just made a Google Search Console account and are ready to take advantage of the advanced analytic tools to boost your organic search traffic. But when you check…
AI Overviews – A mid-2024 deep dive

Google Search is transforming with the rise of AI Overviews powered by Gemini. These AI-generated summaries are increasingly prominent in search results in New Zealand. Learn how generative AI is…
The Importance of Google Reviews

Learn why Google reviews are important for your business, how to set up a Google Business Profile, and how to encourage your customers to write reviews.
Google Unveils New AI-Powered Search Engine

Traditional Google search presents a list of results and links, but SGE takes search to a whole new level – using generative AI to answer your searches at the very…
Search Republic: Your 2023 Google Premier Partner

Enjoy unique benefits when you work with Search Republic – in NZ’s top 3% of digital marketing agencies.
Google Analytics 4

How is Google Analytics 4 different to Universal Analytics? See GA4’s best benefits and how to set it up for the 2023 changeover.
What Are Third Party Cookies?

What are 3rd party cookies, and are they being phased out? See examples of how third-party cookies work compared to first-party cookies.
Google Image Extensions – 2020 Beta Trial

Discover how Google Ads image extensions can help you better engage with shoppers, grow online sales, and drive ad performance.