Company: NZ Safety Blackwoods
Dates: Between July 2014 and October 2021
The Challenge
July 2014 marked an impressive 70 years of Kiwi trading for NZ Safety Blackwoods, but what was missing? Their peers were all moving online.
To avoid losing market share across online channels, NZ safety realised they needed to start taking digital marketing seriously.
The company needed digital marketing solutions – to establish an online presence in the highly competitive market of safety equipment, engineering, workwear, hygiene and packaging.
Word of mouth brought Marketing Manager Andrew Wellgreen to Search Republic’s doors, and the rest is digital marketing magic history – still in the making!
The Search Republic Difference
Search Republic leverages online marketing knowledge harnessed from 15 years of Online Republic competing globally in some of the world’s most competitive industries. Over these years, we have driven millions of potential customers and generated 100s of millions in Online revenue on our own websites.
- With a sound understanding of NZSBW’s business goals, we were able to get to work quickly with an in-depth SEO Audit which showed us where the low hanging fruit was and created a detailed blueprint for Search Republic to work from.
- Using Search Republic’s proprietary SEO processes, we identified significant content opportunities around safety equipment, engineering, workwear, hygiene, and packaging.
- Our team of content creators expanded and improved content across NZSBW’s site using keywords deemed worthy of the investment.
- With such a strong domain that has sat untapped from an SEO perspective, we quickly increased NZSBWs presence in the Search Results pages, increasing traffic and organic revenue. Between Aug 2019 and Aug 2021:
Search Republic drove a 65%
increase in organic revenue
The Results
- Between Aug 2019 and Aug 2021, NZSBW’s organic traffic increased by over 35%.
- Between Aug 2019 and Aug 2021, NZSBW’s organic revenue increased by 65.2%.
- Highly searched safety equipment and clothing keywords moved from Google’s pages one and two to the first, second, and third positions on Google’s page one.