Mitre 10 – SEO

Replatforming Analytics & SEO – Organic sales increased 12% within 6 months of project rollout.

Company: Mitre 10

Dates: July 2019

The Challenge

Mitre 10 was replatforming everything within their group, from point-of-sale terminals through to the intranet. This included the daunting challenge of migrating their external facing website. 

It was quickly concluded that this task could not be conquered alone. They needed an agency who were experts in Analytics and SEO, with the ability to manage such a large and complex site migration job. 

After asking around both NZ and Australia, Mitre 10 were referred to Search Republic. The rest is history. 

The Search Republic Difference

  • We undertook a pre and post-migration SEO audit, rolling out analytics across all touchpoints. This included advanced e-commerce, goal identification, and all conversion set-ups.
  • Search Republic team members moved into Mitre 10’s offices for the duration of the project to be close to the project management and IT teams.
  • We set up benchmarking across all of Mitre 10’s SEO to understand what was happening before the platform migration. This provided us with a baseline for comparison and the ability to quickly identify where any drop in traffic or other issues were coming from. 
  • We also created a detailed map of all conversions set up in analytics, including advanced e-commerce.
  • During the 6 week migration, Search Republic became an integrated partner in the Mitre 10 project team. Our consistent engagement with the IT and marketing teams during the process allowed us to make continual adjustments in alignment with Mitre 10’s goals.

Search Republic drove a 12% increase in organic sales in the first 6 months after roll out.

The Results

  • Organic traffic dropped directly after launch, however within 3 months had regained and increased by 10%.
  • Organic sales increased 12% over the following 6 months. 
  • 500 new keywords moved into position 1 – 3 in the first three months after the audit.
  • All forms of tracking pulled data correctly, including advanced e-commerce tracking and cross domain tracking.

What our clients say

It's been great to work with Search Republic on both short and long term campaigns. They have a team of experts who can pick up a brief and help you execute to the highest level. I've enjoyed their can-do attitude and being able to continuously improve the performance of precious ad dollars.
Search Republic are one of the better companies I've worked with. Usually we're not a fan of outsourcing work but it is hard to compete with the digital skills of SR. Brad, Karl, Isaac are not only shareholders, they're also deeply involved in the work SR do. If you've got a need for digital marketing or SEO check these guys out first.
Brad and his team at Search Republic have been fantastic. They are incredibly professional and have added significant value. I highly recommend their services!
Search Republic is a specialist in Google Search and SEO and as such know and understand their product very well. Often agencies that dabble in Search and SEO and don't do it well. It is a science with ever moving goal posts and its single focus means Search Republic is right on top of how to get the best results.
Search Republic has provided excellent service in managing Google ads for Wintec for several years. No matter the account manager, the responsiveness and customer service was always A+.
The team at Search Republic are a pleasure to work with, and are a great support to the Skyline Enterprises businesses. Proactive communication, a sound understanding of our businesses and target markets, and incredible knowledge of search engine algorithms are among the attributes that make Search Republic our very valuable partner in organic SEO and PPC advertising. We highly recommended their services to anyone - SME to large enterprise.
Awesome team to work with. Search Republic helped us to bring our business to new heights. The team has excellent analytical skills and is absolutely result oriented. It is always a pleasure to work with Search Republic. Life Com Ltd.
Have worked with these guys for years now. It's great to see a good kiwi success story showing passion, smarts and integrity. Looking forward to many more years of partnership.
Search Republic know their stuff! We chose Search Republic as our agency's preferred Adwords partner after a rigorous hunt for the right fit, and we have not been disappointed. Great people with a great service ethic, they go above and beyond expectations to deliver great results.
Love working with the team at Search Republic who provide professional and quality SEO work. It's always a treat to visit their office too - great coffee and friendly smiles.
After 3 different agencies I think I've found someone who is making a difference. If you're feeling disillusioned with your digital campaign/s - I'd suggest you give SR a call.
We have worked with Search Republic for at least two years now and they have helped us to grow our organic traffic and implement new strategies through SEM to get more targeted traffic to our website.
The team at Search Republic have delivered on all their promises and continue to be a great company to work with. We are very satisfied with the revenue growth they have helped us deliver, their responsiveness to our queries and their focus on continuous improvement of our SEO and SEM results.
We love working with Search Republic. They go a long way to demystifying the complex world of SEO. And we now feature at or near the top of page 1 every time!
We were grateful to be personally referred to Search Republic and in a world where every company is bidding for your SEO and Adwords dollar they were refreshing. Great personalities and clear and thorough reporting make for easy monitoring of our SEO and Adwords services. We are glad to have them onboard as our online partners.
We have been working with Brad, Isreal and the team for a year now, and have seen significant growth in both SEO development and wiser spending on Google Adwords. We had no idea what potential there could be if we moved companies, and after seeing our growth in on-line leads we have not being disappointed. I can only recommend their services
Search republic have been a fantastic asset to our team at Mr Blinds. We are a small to medium sized company operating in a very competitive space so needed visibility and assistance maximising our SEO. They spent considerable time tidying up and undoing another companies poor efforts and have then concentrated on progressing us forward.
The SR team have been great to work with, and are the perfect partners for the NZ Fine Touring businesses. They understood our businesses and our different global markets. Great communicators and very strong in finding positive returns on our investment. A very valuable partner in PPC and organic SEO advertising
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